In the online world where we are all driven by what others think, reviews are fast becoming the barometer which determines approval or disapproval of products and services.
If I am looking into an appliance or a holiday let, reviews play a key part in deciding which product is right for me & who I should purchase it from.
However when reading reviews about people, experiences & services this can be an entirely different “kettle of fish” – with opinions swaying who for e.g. is the right Doctor for me to see..
The key to good SEO is that the content on the website is of value to the visitor. This is achieved through ensuring that the topic, language and communication of the website is unique, authentic & informative.
In an era where information is available literally at our fingertips, a gentle tap of a mousepad & we have access to millions of results – yet not all of it beneficial. Much of the content out there is mainly clutter, fluff or meaningless pages of information put together with the sole purpose to try and get on the top of a search engine.
So, how do you stand out? How do you put together a website which reaps the benefits of being on the first page of search engines, yet remains true to the core foundations of your business?
Chits UK Ltd are very pleased to announce the launch of their new, fully-responsive website. It is designed to showcase both our web design skills and breadth of digital marketing services that we offer our clients.
The site is coded to display and function effectively on all devices, including smart phones and tablets. With more than half of our client’s website visitors coming from these devices, it is essential for both our clients and ourselves that our websites are mobile-friendly.
A few weeks ago, I blogged about the reasons why it is now essential for your website to be optimised for display on mobile devices – Your Healthcare Website Turns Off 40% of Your Prospects.
We now have another reason. Google has just announced that websites that are not mobile-friendly will be penalised in searches made on mobile devices. In Google’s words …
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
Social media plays a critical role in driving website traffic and in ranking higher in the search engines. The tremendous growth experienced by social media networks over the past few years and their popularity with users who can access them both via their computers and mobile phones has made this a critical part of an online business’ marketing strategy. After all, a business must build its presence in its market and this is best achieved by being where the market is.
Here are top reasons why social media is important for your business.
As a PPC company in the UK market we can vouch for Pay Per Click Advertising as an effective tool to promote your business when it is properly managed and distributed via the right channels.
What is PPC?
Pay per click advertising is a form of paid advertising for gaining search engine traffic and increasing your website’s ranking quickly, resulting in a better percentage of conversion. The advertiser places a bid on specific keywords, creates ads around these keywords and pays each time someone clicks on the ad, which appears on an advertising platform such as Google AdWords.
This method helps test which keywords bring the most traffic, while offering full control of the PPC campaign in terms of keyword position and cost.
You probably made sure that your phone number was clearly visible and that all the important information could be reached with the minimum of effort? I thought so.
So, would you be surprised if I told you that about 40% of the people who come to your website cannot do that?
You see the problem is that your website was almost definitely designed to be displayed on a desktop screen. That is, quite large, wider than it is tall and with navigation aided by a mouse.
As we move into a new year, now is a good time to evaluate what you should be doing to increase your patient numbers. Whether you be a cardiologist, a nephrologist or an wholistic therapist, everybody needs new patients to keep their practice thriving.
Here are our 5 top tips for online marketing strategies for healthcare professionals to bring in new patients …
If you work in the professional healthcare world, there is no better way to promote yourself than by blogging. We will explain the reasons for this in a while, but let’s start by explaining what a blog is and why blogging for healthcare professionals is essential.
What is a blog?
The word itself is an abbreviation of ‘web log’. That is, a kind of on-line diary or journal. However, nowadays people just use their blog as an easy way of posting up new, topical content. Whilst adding new pages to your website perhaps requires a certain amount of thought and consideration, the idea of a blog is that you just post away on a regular basis.