In the online world where we are all driven by what others think, reviews are fast becoming the barometer which determines approval or disapproval of products and services.

If I am looking into an appliance or a holiday let, reviews play a key part in deciding which product is right for me & who I should purchase it from.

However when reading reviews about people, experiences & services this can be an entirely different “kettle of fish” – with opinions swaying who for e.g. is the right Doctor for me to see..