Another major holiday is approaching, and we are starting to see more and more content around it, there are Valentine’s Day deals, offers and puns. Businesses are trying to come up with the best, most catchy, eye-grabbing ideas to draw our attention to their products in hopes to boost their revenue?

You may wonder why this is.

Finder predicts that in the year 2021 Valentine’s Day spending is going to be £926 million. [Source: finder.com]

One reason for the increased focus on trends and public holidays is that we all tend to engage more with things which are relevant to the season.

The key to good SEO is that the content on the website is of value to the visitor. This is achieved through ensuring that the topic, language and communication of the website is unique, authentic & informative.

In an era where information is available literally at our fingertips, a gentle tap of a mousepad & we have access to millions of results – yet not all of it beneficial. Much of the content out there is mainly clutter, fluff or meaningless pages of information put together with the sole purpose to try and get on the top of a search engine.

So, how do you stand out? How do you put together a website which reaps the benefits of being on the first page of search engines, yet remains true to the core foundations of your business?