Author: Viktoria Stoykova
We live in a world where we have millions of people at our fingertips. Many of us don’t quite realise the magnitude of that. Each and every single one of our posts has the potential to reach the entire world, from north to south, east & west. It doesn’t matter which part of the globe you are targeting there is a way to reach the exact kind of people that will benefit from knowing your business.
In a world where everybody wants to be on top of the search engines, have millions of likes and thousands of followers (at least) how can we put out content which holds integrity and is respectful of our receivers?
Simple – keep the ethos of your brand, live what you advertise & don’t get wrapped up by numbers.
Statistics can be manipulated to show you an unrealistic picture, numbers can be used to sell you something which may not be true.
So, what’s the point of marketing? – You may ask…
Do we have a responsibility to manage what we say online & the effect it may have on others?
Certainly we expect that professional journalists obey this law and are very disappointed when we find out that the truth has been swayed for publicity. But do we consider that what we post, share and comment on should come with the same discernment and responsibility?
In a day and age where the majority of us have at least one social media channel (Facebook/ twitter/ Instagram/ LinkedIn/ WhatsApp and so on), have you considered why we are on them?
The key to cohesive work and collaboration is to know each other, know your strengths and weaknesses as a team. Who is the creative person and who is the methodical one? The concept of team activities originated in the early 1900’s, Hawthorne Studies found that some of the most important traits in building a team included social support, pride in your work and developing interpersonal relationships.
Today, many organisations to implement these traits through arranging social activities, and team-building exercises, however more often than not this does not always meet the desired outcome to build a cohesive team and a strong foundation.
The key to good SEO is that the content on the website is of value to the visitor. This is achieved through ensuring that the topic, language and communication of the website is unique, authentic & informative.
In an era where information is available literally at our fingertips, a gentle tap of a mousepad & we have access to millions of results – yet not all of it beneficial. Much of the content out there is mainly clutter, fluff or meaningless pages of information put together with the sole purpose to try and get on the top of a search engine.
So, how do you stand out? How do you put together a website which reaps the benefits of being on the first page of search engines, yet remains true to the core foundations of your business?