Author: Jay Shah
The way to a buyer’s heart is through intelligent marketing. Especially read at the end why User Behaviour tracking is important.
Another major holiday is approaching, and we are starting to see more and more content around it, there are Valentine’s Day deals, offers and puns. Businesses are trying to come up with the best, most catchy, eye-grabbing ideas to draw our attention to their products in hopes to boost their revenue?
Finder predicts that in the year 2021 Valentine’s Day spending is going to be £926 million. [Source: finder.com]
One reason for the increased focus on trends and public holidays is that we all tend to engage more with things which are relevant to the season.
On 4th Feb 2021 Google announced their plan to phase out Broad Match Modifier keywords type.
This brought in a lot of speculation within the industry, and questions arose:
- How will Broad Match Modified keywords be affected?
- What will the impact be on current campaigns?
- Will the whole strategy of our clients have to change?
- And, what will be the repercussions for the market?
Before diving into answering any of these questions, it’s important to understand what actually is “Broad Match Modifier”, or BMM.
It is a common misconception that you have to be a big brand in order to have a big following, big marketing budget with expensive gadgets to analyse your data, boost your posts and deliver conversions.
However this is not always the case.
Especially in marketing – creativity, knowing your product & your target audience is much more important than any flashy gadget or tool which promises you the hacks of the digital world.
Artificial intelligence (AI) is often mistaken as a 21st century phenomena very much in its grassroots and infancy, however its history dates back to the early 1900s, years before the term ‘artificial intelligence’ was first coined. The first time AI was referred to by name was in 1956 by John McCarthy, an American Computer Scientist who defined it as, “the science and engineering of making intelligent machines”[i], but it could be said that the true infant years of AI occurred during the Second World War.
Chits UK Ltd are very pleased to announce the launch of their new, fully-responsive website. It is designed to showcase both our web design skills and breadth of digital marketing services that we offer our clients.
The site is coded to display and function effectively on all devices, including smart phones and tablets. With more than half of our client’s website visitors coming from these devices, it is essential for both our clients and ourselves that our websites are mobile-friendly.
Social media plays a critical role in driving website traffic and in ranking higher in the search engines. The tremendous growth experienced by social media networks over the past few years and their popularity with users who can access them both via their computers and mobile phones has made this a critical part of an online business’ marketing strategy. After all, a business must build its presence in its market and this is best achieved by being where the market is.
Here are top reasons why social media is important for your business.
As a PPC company in the UK market we can vouch for Pay Per Click Advertising as an effective tool to promote your business when it is properly managed and distributed via the right channels.
What is PPC?
Pay per click advertising is a form of paid advertising for gaining search engine traffic and increasing your website’s ranking quickly, resulting in a better percentage of conversion. The advertiser places a bid on specific keywords, creates ads around these keywords and pays each time someone clicks on the ad, which appears on an advertising platform such as Google AdWords.
This method helps test which keywords bring the most traffic, while offering full control of the PPC campaign in terms of keyword position and cost.