As a PPC company in the UK market we can vouch for Pay Per Click Advertising as an effective tool to promote your business when it is properly managed and distributed via the right channels.

What is PPC?

Pay per click advertising is a form of paid advertising for gaining search engine traffic and increasing your website’s ranking quickly, resulting in a better percentage of conversion. The advertiser places a bid on specific keywords, creates ads around these keywords and pays each time someone clicks on the ad, which appears on an advertising platform such as Google AdWords.

This method helps test which keywords bring the most traffic, while offering full control of the PPC campaign in terms of keyword position and cost.

Running a successful PPC campaign in the UK

The first step is determining your advertising goals, which can be one or more of the following:

1. Creating brand exposure and awareness
2. Generating leads
3. Increasing Return on Investment

Once this is determined, the next step is choosing the appropriate channel for optimum results. The most popular options are Google AdWords, Facebook PPC and LinkedIn ads.

A brief overview of the three channels

Google Adwords is usually the first choice for most businesses for a PPC campaign in the UK.Considered highly effective especially for new businesses, it is a great way to speed up the process of appearing in search engine results. Also, it allows geo-targeting, the ability to place ads on specific types of websites. Targeted ads with the chosen keywords enable visitors find the website, taking the business closer to its advertising goals. A number of factors go into crafting the campaign and taking the help of an experienced PPC company in the UK will increase its chances of success.

To get the best out of pay per click advertising with AdWords, the target keyword must appear in the ad title and text to boost conversion. The trick is to experiment with different phrases to leverage the ones that convert best.

Another popular channel is Facebook PPC in the UK market. Facebook is a rapidly growing social media network and it makes sense to advertise here by creating ads, promoting a post or increasing page likes. Like AdWords, a Facebook PPC campaign allows targeting users based on their location, demographics, interests and other parameters. To make it more rewarding in terms of lead generation, the user clicking the ad should arrive at a custom landing page.

The third preferred PPC channel is LinkedIn, ideal for B2B promotion unlike Facebook, which is geared to B2C advertising. On LinkedIn, the business can reach out to its prospects using filters like job profile, geographic location and revenue. With LinkedIn ads, another advantage is the ability to create ads that will log user profiles each time someone clicks on the ad, enabling the advertiser to build a list of contacts for further communication.

While the best type of traffic is natural, organic search engine traffic, the results can take time. With Pay per click campaigns the results are quicker, allowing the business to appear at the top of the search engine results.

Chits understand how to improve your web traffic conversion from a visitor to a client. Our experience includes implementing the following services:

• Search Engine Optimisation
• Pay-Per-Click
• Email Marketing
• Professional Content Writing
• Video Shooting (& Scripting) and
• Digital Images

Call us for more information or to arrange a complimentary consultation.
Tel: +44(0)20 8381 3000 or Email: info@chitswebsite.co.uk