Category: Content Marketing
It is a common misconception that you have to be a big brand in order to have a big following, big marketing budget with expensive gadgets to analyse your data, boost your posts and deliver conversions.
However this is not always the case.
Especially in marketing – creativity, knowing your product & your target audience is much more important than any flashy gadget or tool which promises you the hacks of the digital world.
In a world where everybody wants to be on top of the search engines, have millions of likes and thousands of followers (at least) how can we put out content which holds integrity and is respectful of our receivers?
Simple – keep the ethos of your brand, live what you advertise & don’t get wrapped up by numbers.
Statistics can be manipulated to show you an unrealistic picture, numbers can be used to sell you something which may not be true.
So, what’s the point of marketing? – You may ask…
The key to cohesive work and collaboration is to know each other, know your strengths and weaknesses as a team. Who is the creative person and who is the methodical one? The concept of team activities originated in the early 1900’s, Hawthorne Studies found that some of the most important traits in building a team included social support, pride in your work and developing interpersonal relationships.
Today, many organisations to implement these traits through arranging social activities, and team-building exercises, however more often than not this does not always meet the desired outcome to build a cohesive team and a strong foundation.
In the online world where we are all driven by what others think, reviews are fast becoming the barometer which determines approval or disapproval of products and services.
If I am looking into an appliance or a holiday let, reviews play a key part in deciding which product is right for me & who I should purchase it from.
However when reading reviews about people, experiences & services this can be an entirely different “kettle of fish” – with opinions swaying who for e.g. is the right Doctor for me to see..
The key to good SEO is that the content on the website is of value to the visitor. This is achieved through ensuring that the topic, language and communication of the website is unique, authentic & informative.
In an era where information is available literally at our fingertips, a gentle tap of a mousepad & we have access to millions of results – yet not all of it beneficial. Much of the content out there is mainly clutter, fluff or meaningless pages of information put together with the sole purpose to try and get on the top of a search engine.
So, how do you stand out? How do you put together a website which reaps the benefits of being on the first page of search engines, yet remains true to the core foundations of your business?