Category: Pay Per Click Advertising
On 4th Feb 2021 Google announced their plan to phase out Broad Match Modifier keywords type.
This brought in a lot of speculation within the industry, and questions arose:
- How will Broad Match Modified keywords be affected?
- What will the impact be on current campaigns?
- Will the whole strategy of our clients have to change?
- And, what will be the repercussions for the market?
Before diving into answering any of these questions, it’s important to understand what actually is “Broad Match Modifier”, or BMM.