Category: Pay Per Click Advertising

08 Feb

Google Ads to phase out Broad Match Modifier (BMM) keywords type by July 2021

Jay Shah Internet Marketing, Pay Per Click Advertising 0 Comments

On 4th Feb 2021 Google announced their plan to phase out Broad Match Modifier keywords type.

This brought in a lot of speculation within the industry, and questions arose:

  • How will Broad Match Modified keywords be affected?
  • What will the impact be on current campaigns?
  • Will the whole strategy of our clients have to change?
  • And, what will be the repercussions for the market?

Before diving into answering any of these questions, it’s important to understand what actually is “Broad Match Modifier”, or BMM.

26 May

3 Tips On Adapting To The ‘New Normal’

Tilak Internet Marketing, Pay Per Click Advertising, Relevant News, Websites Tags: , , , , 0 Comments
Week 9 of #stayathome and now people are asking the question: will this be the new normal?
With over two-thirds of the UK working population now adopting a remote working model, it is likely many businesses will move to this model permanently. However, how do businesses adapt to this new normal era?
Here are 3 suggestions we have for successfully managing your business whilst at home and using this remote-time effectively