Category: Pay Per Click Advertising
Google Ads to phase out Broad Match Modifier (BMM) keywords type by July 2021
On 4th Feb 2021 Google announced their plan to phase out Broad Match Modifier keywords type.
This brought in a lot of speculation within the industry, and questions arose:
- How will Broad Match Modified keywords be affected?
- What will the impact be on current campaigns?
- Will the whole strategy of our clients have to change?
- And, what will be the repercussions for the market?
Before diving into answering any of these questions, it’s important to understand what actually is “Broad Match Modifier”, or BMM.
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3 Tips On Adapting To The ‘New Normal’
Week 9 of #stayathome and now people are asking the question: will this be the new normal?
With over two-thirds of the UK working population now adopting a remote working model, it is likely many businesses will move to this model permanently. However, how do businesses adapt to this new normal era?
Here are 3 suggestions we have for successfully managing your business whilst at home and using this remote-time effectively