In a world where everybody wants to be on top of the search engines, have millions of likes and thousands of followers (at least) how can we put out content which holds integrity and is respectful of our receivers?

Simple – keep the ethos of your brand, live what you advertise & don’t get wrapped up by numbers.

Statistics can be manipulated to show you an unrealistic picture, numbers can be used to sell you something which may not be true.

So, what’s the point of marketing? – You may ask…

Artificial intelligence (AI) is often mistaken as a 21^st century phenomena very much in its grassroots and infancy, however its history dates back to the early 1900s, years before the term ‘artificial intelligence’ was first coined. The first time AI was referred to by name was in 1956 by John McCarthy, an American Computer Scientist who defined it as, “the science and engineering of making intelligent machines”[i], but it could be said that the true infant years of AI occurred during the Second World War.

Do we have a responsibility to manage what we say online & the effect it may have on others?

Certainly we expect that professional journalists obey this law and are very disappointed when we find out that the truth has been swayed for publicity. But do we consider that what we post, share and comment on should come with the same discernment and responsibility?

In a day and age where the majority of us have at least one social media channel (Facebook/ twitter/ Instagram/ LinkedIn/ WhatsApp and so on), have you considered why we are on them?

We all know that it is a fact, websites create revenue – simply look around at online shops such as Amazon, Apple, Ocado & many others to see the proof. We live in a society which requires everything on our fingertips and what better way to deliver products than on a mobile app, or within an internet browser.

The key to cohesive work and collaboration is to know each other, know your strengths and weaknesses as a team. Who is the creative person and who is the methodical one? The concept of team activities originated in the early 1900’s, Hawthorne Studies found that some of the most important traits in building a team included social support, pride in your work and developing interpersonal relationships.

Today, many organisations to implement these traits through arranging social activities, and team-building exercises, however more often than not this does not always meet the desired outcome to build a cohesive team and a strong foundation. 

In the online world where we are all driven by what others think, reviews are fast becoming the barometer which determines approval or disapproval of products and services.

If I am looking into an appliance or a holiday let, reviews play a key part in deciding which product is right for me & who I should purchase it from.

However, when reading reviews about people, experiences & services this can be an entirely different “kettle of fish” – with opinions swaying who for e.g. is the right Doctor for me to see..

The key to good SEO is that the content on the website is of value to the visitor. This is achieved through ensuring that the topic, language and communication of the website is unique, authentic & informative.

In an era where information is available literally at our fingertips, a gentle tap of a mousepad & we have access to millions of results – yet not all of it beneficial. Much of the content out there is mainly clutter, fluff or meaningless pages of information put together with the sole purpose to try and get on the top of a search engine.

So, how do you stand out? How do you put together a website which reaps the benefits of being on the first page of search engines, yet remains true to the core foundations of your business?

Chits UK Ltd are very pleased to announce the launch of their new, fully-responsive website. It is designed to showcase both our web design skills and breadth of digital marketing services that we offer our clients.

The site is coded to display and function effectively on all devices, including smart phones and tablets. With more than half of our client’s website visitors coming from these devices, it is essential for both our clients and ourselves that our websites are mobile-friendly.

A few weeks ago, I blogged about the reasons why it is now essential for your website to be optimised for display on mobile devices – Your Healthcare Website Turns Off 40% of Your Prospects.

We now have another reason. Google has just announced that websites that are not mobile-friendly will be penalised in searches made on mobile devices. In Google’s words …

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

Social media plays a critical role in driving website traffic and in ranking higher in the search engines. The tremendous growth experienced by social media networks over the past few years and their popularity with users who can access them both via their computers and mobile phones has made this a critical part of an online business’ marketing strategy. After all, a business must build its presence in its market and this is best achieved by being where the market is.

Here are top reasons why social media is important for your business.