Social media plays a critical role in driving website traffic and in ranking higher in the search engines. The tremendous growth experienced by social media networks over the past few years and their popularity with users who can access them both via their computers and mobile phones has made this a critical part of an online business’ marketing strategy. After all, a business must build its presence in its market and this is best achieved by being where the market is.

Here are top reasons why social media is important for your business.