As we move into a new year, now is a good time to evaluate what you should be doing to increase your patient numbers. Whether you be a cardiologist, a nephrologist or an wholistic therapist, everybody needs new patients to keep their practice thriving.

Here are our 5 top tips for online marketing strategies for healthcare professionals to bring in new patients …

If you work in the professional healthcare world, there is no better way to promote yourself than by blogging. We will explain the reasons for this in a while, but let’s start by explaining what a blog is and why blogging for healthcare professionals is essential.

What is a blog?

The word itself is an abbreviation of ‘web log’. That is, a kind of on-line diary or journal. However, nowadays people just use their blog as an easy way of posting up new, topical content. Whilst adding new pages to your website perhaps requires a certain amount of thought and consideration, the idea of a blog is that you just post away on a regular basis.