At Chits UK we don’t underestimate the power of traditional media and we can offer you expert advice and planning for your newspaper or magazine advertising campaign. We can design innovative and modern practice leaflets, brochures and clinical stationary to get your clinic noticed and help you make contact with your chosen customer group.
Printed media are still sought after by potential consumers for lots of reasons. Sitting at the coffee table, thumbing through a brochure is so much more real and tangible than merely obtaining the information online and this can enrich your client’s purchase experience by adding in textures and smells such as the feel and scent of the paper. Vivid inks and appealing glossy photographs can seem to look better on paper.
Businesses that use printed publications for advertising are also more likely to be trusted and thought of as a professional organisation. This is because magazine advertising and similar print campaigns are comparatively expensive so the businesses that utilize this method of publicity are seen as well established. Another reason is that people don’t always believe what they read on the Internet or know if the information is current and printed media provides more reassurance.
Having a printed campaign also means that it could reach the 11% of the population who never use the Internet.
There’s no denying, however, the huge popularity of the Internet and accessing information via smartphones. 76% of adults in the UK access the Internet every day and of those, 74% bought goods and services online.
The most successful medical practices don’t choose one or the other method of advertising. They use both. New digital printing combines the tried and tested advantages of traditional print with the Internet and mobile technology.
Chits UK can produce artwork for your flyers that is ideal to print and can just as easily be viewed on a tablet, iPad or mobile phone so that your message has maximum impact. Our designs and text are always adaptable to any media so they reach more people. Having an effective website together with brochures, leaflets and professional printed advertising can increase the number of enquiries your clinic receives and the number of new patients who come through your door.
A professional healthcare marketing manager can work with you to develop some conceptual ideas and create designs to reflect what your practice stands for and will take you through to the finished product.
To kick start your printed campaign, call us today.
“Printed material will sometimes have a longer shelf-life as people will hang on to some publications”
Did you know that people read 30% faster on paper? Despite the public love affair with Facebook, Twitter and other digital media, the good old fashioned book can still be easier to read than computer based information. Using a combination of print marketing AND digital marketing can be very effective if a campaign is planned well.
Advantages of Print Marketing
Credibility
Some consumers view print advertisements in newspapers and magazines as being ‘safer’ than online ads. The Internet has been used by some unethical fraudsters, so being printed in a physical paper gives the business an air of credibility.
More Involving
As people do read papers 30% faster, a traditional print advert can be effective in getting your message across.
Captivating Niche Audiences
With print advertising you can publish in magazines aimed at a specific niche that corresponds with your business, so you know the people who are reading your advert are already interested in what you do. This will increase the number of enquiries that become clients.
Offers the Best of Both Worlds
Print advertising can be accessible both in traditional formats and digitally. For instance, if you send out special offer tokens with QR codes they can be scanned on a smartphone and the user will then be transferred to a page on your website.
Nearly half of all shoppers are likely to search the web after viewing a magazine ad.
Plummeting Prices
Print advertisements were traditionally expensive but as the popularity of the Internet soared and more businesses use the Internet as a cheaper form of promotion, magazines had more printing space available and so now the cost of printing a high quality advertisement has fallen.
Better Brand Recognition
Print publications have a loyal group of readers and may lead to better brand recognition of your treatments and services. Magazines also stay around a lot longer than Internet ads. Magazines and newspapers can sit around in homes, doctor’s surgeries and other venues for years, helping others to familiarise with your logo and what you stand for, whereas computer based ads disappear into cyberspace much more quickly.
If you are thinking of having a print advertising campaign for your healthcare practice,clinic or hospital, Chits UK can advise you on the type of print advertising that will be most suited to your practice.
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