Understanding the analytics of your website is crucial in having a good-preforming website. These metrics give you an insight into the design, functionality and overall performance of your website. They show us whether the way your website is put together, fulfills its intent and can deliver you the exposure, reach and conversions which your businesses requires for a valuable return of investment.
For example, visitors on your websites can spend a long time on the landing page, reading the content, scrolling through and clicking on your enquiry form to send a request for your product/ service. However, visitors can also click in and either click-away straight away, or look around, read your content but engage in no call-to action. Being aware of each of these behaviors and understanding it is invaluable for businesses as it gives a direction for improvements and areas of strength.
At Chits UK, we provide our clients with monthly analytics report, showing the performance of their website for that month. The reports are quick and simple to understand, so that our clients remain informed and can make evidence supported decisions, rather than shooting empty bullets.
If you would like to learn more about analytics and how understanding these will bring you a greater understanding of your business, please get in touch with us and we would be delighted to work together.
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