Cardiac Screen

About The Project

Cardiac Screen is a clinic focussing predominantly on cardilology screens, gynaecology, pregnancy care & psychiatry. Our website and marketing strategy for Cardiac Screen has been constantly evolving over the many years they have been with us as Chits continue to offer the most upcoming and innovative ideas to improve branding and footfall into the clinic. Our most recent work involved a complete website re-design to include an e-commerce platform to book and buy healthcare packages directly from the site.

What We Did

Chits re-vamped the Cardiac Screen website to further appeal to its target audience base. The new website included an e-commerce platform to book and buy healthcare packages as well as a custom built appointment booking system. In addition to this, Chits ran Cardiac Screen’s SEO, PPC, email marketing & paid Facebook campaigns to boost online enquiries and phone calls.

We have continued to re-fresh the website content using our team of in-house medical content writers whilst also proactively updating the web design to ensure the clinic is always displaying the most cutting-edge information in a visually appealing manner. From designing a new logo to integrating a unique booking system we re-branded & structured the website with the end-user in mind.

Challenges

• Outdated website
• Visitors unable to find right service​ for their requirements
• Support required to update the website
• Technical IT challenges​
• Online booking system needed improving​
• Low web presence

Solution

•  Created a modern up to date website (utilising conversion Architecture)​
•  Produced a customised ‘symptoms checker​’ tool
•  Integrated a custom choose & book online facility​
•  Google paid campaign​
•  Search Engine Optimisation​
•  Content writing​
•  Guestbook feedback system​
•  Pay invoices online feature​