CHITS partners with its clients in a wide number of ways to determine what marketing strategy will be best to deliver on your vision. On a more detailed level, we agree the tactics that will be most effective in delivering against that strategy.
As a picture of your business and its potential begins to emerge from your market research, the next critical stage means identifying the marketing strategy that will be most effective in reaching and engaging with your customers. This planning stage is vital in aligning what you know about your business and what you have learned about your market with a clear sense of what you might most realistically achieve.
You do not want to Fail Big, nor do you want to starve yourself over time through ambitions that are too modest, margins that are too tight, or a message to your market that fails to communicate the wow you can deliver.
What are the elements of the marketing mix that will be most effective at reaching the greatest number of ideal customers, and doing so as efficiently as possible? How will these work in combination to optimal effect? What targets or performance indicators will signal how close we come to achieving our objectives, and how will we adjust our approach if changes become necessary.
In short: how will we know what success looks like?
Close cooperation at the execution stage is the cornerstone of all successful marketing collaborations. At CHITS we take pride in a resolute and calm professionalism that sets out clear parameters for action based upon pre-agreed responsibilities and processes, with accountabilities and timelines that are transparent and accessible to all. There is a clear and detailed awareness of the skills and resources available via the dynamic combination of client, CHITS and any third-party supplier.
Completing the planning loop is our expertise of, and experience in, project controls. With pre-agreed targets, measurement protocols and reporting procedures in place, we can apply the full armoury of digital reporting analytics and user experience reviews to ensure that our client’s marketing objectives have the best possible chance of success.
At the heart of the CHITS offering is our experience of project management. Defined as an organised approach to guiding a programme from inception to completion, CHITS combines our creative capabilities with more than 15 years’ experience of getting it right. And what does this look like?
In short: exercising our logistical and process execution skills in support of the objectives of a matchless range of clients across the UK health services industry.
It starts – as it always starts – with the strategy, as outlined in our section on Planning. Our commitment to aligning strategic objectives with execution means that our project management team retains throughout the process a keen concern for delivering against agreed objectives: building a brand, or raising awareness, or increasing revenues, or building the best health app that ever was. And when it comes to executing against that strategy, our motto is simple:
We deliver on time, on budget – every time.
How do we do this? Successful project management rarely happens by accident. For us, it is built upon our own “point-to-point methodology” that sets out clearly who is to do what by when, against an agreed budget and timetable. Before the process is underway, we have understood your needs, agreed a project specification, budget and timeline; and then we develop outline designs to serve as a sense check against your creative vision.
As the project moves into development, whatever it is – website, mobile phone app, social media campaign – we remain critically aware of the emerging “feel” of the project.
To the QA, we add VA. As the project progresses, of course we test for Quality Assurance, making sure that it works to plan. In addition to the care and attention to functional detail, however, the life we breathe into the project depends upon the critical element of “vision assurance”. With regard to its essential nature, is the project’s DNA aligned with the project’s established objectives?
Our three-stage launch process begins with a soft-launch date at which the project goes live but discreetly online, to be tested for operational stability. We proceed to a hard launch at which your colleagues, peers and clients are alerted to the project, providing them with a vital opportunity to provide early feedback ahead of the final, public phase, when the broader marketing of our project takes over.
And finally, we continue to work with our clients to track and manage the results.
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