Online marketing is advertising or a marketing campaign that is carried out online. It is also referred to as digital marketing. The business concerned uses the Internet and email in order to increase their sales. Often, more traditional methods of advertising are also used in conjunction with electronic methods such as newspaper advertising, magazines and the radio.
Medical professionals have begun to reap the benefits of online marketing and many practices, private medical groups and hospitals now use it to promote their treatments and bring in more patients.
These are some of the ways in which Internet savvy doctors are acquiring more patients:
Use of Websites
Websites: Creating their own consultant or clinic website which aims to inform the prospective patient about health concerns and treatments within that speciality field and promote the consultants practice.
Affiliate Websites: Placing advertisements such as banner ads or pay per click ads on an affiliate website. The webmaster will then receive a commission fee for every person referred to the consultant website.
Other Online Advertising: Advertisements can also be placed on search engines. This is sometime called ‘pay per click’ advertising. Google’s version of this is Google Adwords.
Organic SEO: Using organic search engine optimisation to improve website ranking. Organic SEO is the art of convincing the search engines to display your website when people search using your specific keywords. Using specific phrases will allow a search engine to ‘pick up’ your site and make it easier for web surfers to find it. Organic SEO is a way of bringing people interested in a specific medical treatment together with the doctors who can provide it.
Sending promotions via email to current customers or to a list of people who may be potential customers.
Harnessing Social Media
Advertising on Facebook, Twitter or other social media sites to promote a business. You may create a Facebook or Twitter page for your medical practice to gain followers and increase referrals and word of mouth recommendations. You could also publish a blog about medical life which will encourage people to return to your site.
YouTube is an essential tool for the modern day medical practice. There are 800 million views of YouTube videos every month. In addition, videos can be embedded into other sites so you can create your own advertising video. For instance, ‘before’ and ‘after’ videos for cosmetic surgery clinics are popular.
Contact Chits UK
If you would like a professional online marketing campaign for your clinic, Chits UK are one of the UK’s top professional healthcare marketing companies who can bring in more business for doctors, surgeons and medical staff like you.
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