The Harley Street Dermatology Clinic

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About The Project

The Harley Street Dermatology Clinic required a complete end to end marketing strategy to re-brand and focus their clinic's online position. Through signing up to our Platinum CIMS package the clinic saw a vast increase in online enquiries & website traffic having a direct impact in increasing business growth by 100%.

What We Did

We started by building a completely new responsive website, taking into account user experience and targeting key call to actions. Upon launch of the website, our SEO & analytics teams produced a customised SEO and Adwords strategy for the business. Monthly check-ins were conducted to report on strengths and weaknesses of each campaign and tailor strategies to business targets. Social Media channels were set up to further increase the reach of the business and target more niche markets. In order to keep the website up to date and relevant, our in-house content specialists produced engaging content which further boosted SEO rankings. Through consistent reporting on conversions, enquiries, referrals and traffic we ensured a continuous return on investment for the clinic.

Challenges

  • Low website conversion rate â€‹
  • Outdated website​
  • Competitive online market​ for dermatology treatment
  • Technical IT challenges​
  • Low website click-rate/ traffic​
  • Low web and social media presence

Solution

  • Modern up to date responsive website (using conversion Architecture)​
  • Google Adwords paid campaign​ (Targeted strategy)
  • Search Engine Optimisation (Google & Facebook)​
  • Professional content writing​
  • GDPR compliant, customised appointment booking system​
  • Professional photo & video shoot with website integration​
  • Social Media marketing 

117%

Increase In Website Traffic

167k

New Website Visitors

100%

Increase In Annual Business Growth

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