Flannery

About The Project

Flannery plant hire is family business with over 45 years of experience in providing plant hire, ancillary equipment and haulage machinery to the construction industry. The company has become known as one of the leading plant hire specialists despite a rapidly changing industry. Chits worked with Flannery to build a cutting-edge construction website, strategically grow the companies online presence and boost their corporate enquiries.

What We Did

Chits conducted some market research to determine what online features best appeal to online visitors in the construction industry. Using this we designed the 'Flannery' logo and began branding the company as a leader in the market.  In line with the research & new logo, we built a robust new website which followed the theme & colours of the company. Upon launch of the website, our SEO & analytics teams produced a customised SEO strategy for the business to further engage online construction audiences. The Chits team were continuously involved in updating the website, creating marketing brochures, designing business catalogues and updating all products and specifications online. Through consistent reporting on conversions, enquiries, referrals and traffic we ensured a continuous return on investment for Flannery Plant Hire.

Challenges

• An outdated website
• A low number of online enquiries
• Large amounts of content stored in offline sources
• Little SEO and online google authority
• Outdated content requiring updates

Solution

• Created a modern up to date website â€‹
• Produced an online machine brochure to display products
• Developed an SEO friendly website
• Embedded a comprehensive Content Management System
• Desgined new logo and branding
• Integrated an online blog module
• Produced an online quoting tool
• Built an online login interface for clients