Build trust with your clients by projecting your brand all over the Internet
The first objective in advertising is making sure that people recognise your brand and the message that it imparts. Consumers will have identified with a brand before they decide to buy, so getting the design right and –more importantly – out there where people will notice it - is crucial for building a successful customer base.
Brand symbols and the messages associated with them are conveyed to the public through various different mediums such as
Using advertisements with specific keywords to draw in interested clients is a way to ensure you get an audience that wants to know about the kind of work you do. This is a proven way to increase referrals and appointments and bring healthy profits for the professional healthcare provider.
Make Sure You Employ Search Engine Optimisation
Having a website is only part of the story. The Internet is a huge network of websites and if the public haven’t been able to find your site or see your logo, then they haven’t discovered the health care options that your clinic offers. Search engine optimisation is vital to make sure that Google and other search engines pick up keywords from your site and give you a high ranking. High ranking websites are placed at the top of search engine lists and will receive more visitors than other sites.
Encourage Word of Mouth Referrals
The power of personal recommendation is still one of the most effective marketing tools and in this technological age you can combine IT with chat to help you obtain more patients. You can set up Facebook and Twitter accounts for your clinic or service to encourage both brand recognition and provide a forum for patients to discuss their experience with your practice. Satisfied customers are likely to recommend you to their family and friends.
Advertise Your Brand
Newspapers and magazines may be old fashioned but they still work as a method of advertising. You can promote your clinic and new website through specialised medical magazines or even charity newsletters for people with conditions that you treat.
Call Chits UK to help promote your brand and gain more clients.
If the business of a good website is to promote a good business, a strong logo will serve as a badge for that website. It tells a story at a glance: a story that communicates the creative energy behind the business – whether it is a single doctor or the marketing department of a large hospital group. And the message it conveys is clear and inspiring:
A prospective customer will feel that their needs are being anticipated. The website is laying the foundation of a useful and enduring partnership, and the logo is a symbol of that hope. It distinguishesthe provider’s business and its service offering from all other providers in the market.Getting a logo right is especially important in our digital age, where it must be robust and graphically flexible enough to work equally well on multiple platforms of all sizes. Thinking through the creative process is vital, encompassing considerations of both attractiveness and function.
CHITS are proud to have been associated with the conception and evolution of many logos– many of them now established for leading names in the healthcare industry. Where the process of creation works best it is far more than a cosmetic exercise in choosing shapes and colours. It can be hard work but, when it works, the end product has a value beyond reckoning simply because of the process by which it came to be.
How do we create a logo?
First of all, “we” are not a band of design and techno-geeks holed up in a studio attic. CHITS has an established and proud history of working actively with many of the pioneers in health marketing and patient communications, and we know what has worked best over this time in creating effective websites and the logos that adorn them.
Your CHITS project manager will work with you and your team in establishing a feel for your business, its values and its key objectives. And we address the key issues:
Devising a logo is not distinct from the process by which a good business comes to know itself, understand its customers, and thrive as a result. It emerges naturally from this process as the foundation stones for the business are set down.
The logo represents your promise to your customers, present and future. Your website will engage with those customers as the relationship gets underway, while you, your team and the wider business set about delivering on that promise.
Logos can communicate your business in a glance: check out our portfolio here.
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