As a PPC company in the UK market we can vouch for Pay Per Click Advertising as an effective tool to promote your business when it is properly managed and distributed via the right channels.

What is PPC?

Pay per click advertising is a form of paid advertising for gaining search engine traffic and increasing your website’s ranking quickly, resulting in a better percentage of conversion. The advertiser places a bid on specific keywords, creates ads around these keywords and pays each time someone clicks on the ad, which appears on an advertising platform such as Google AdWords.

This method helps test which keywords bring the most traffic, while offering full control of the PPC campaign in terms of keyword position and cost.

As we move into a new year, now is a good time to evaluate what you should be doing to increase your patient numbers. Whether you be a cardiologist, a nephrologist or an wholistic therapist, everybody needs new patients to keep their practice thriving.

Here are our 5 top tips for online marketing strategies for healthcare professionals to bring in new patients …