Why Digital Marketing is Vital for Your Nephrology Practice
If you run a busy neurology practice you may not think you have time for marketing, but your ‘virtual’ profile is as important as the face to face communication with your patients.
43% of adults search the Internet for health information to look up symptoms they may be affected by, or to ease a health worry they have. The number of health searches in the UK increased by 19% in the last year and there is an average of 848,820 health searches in each and every month.
SEO Optimisation
By having a practice website and using keywords that people are likely to search by, you can tap into this huge audience of people seeking medical advice and increase the number of enquiries and booking made to your practice.
Market researchers find the most common phrases that people type into search engines when trying to find the information they need. This means that website owners can use the most common phrases in their site and draw people to it. Having a good search engine optimisation campaign will also increase your rankings so that your site is listed at the top of Google search results pages where they are more easily seen.
Mobile Friendly Websites
Another way to increase the number of visitors to your site is to make it accessible to people from their mobile phones, tablets and other mobile devices. The age of viewing the Internet from a desktop computer are numbered as more and more people demand access on the move, so making sure your website displays correctly on a phone screen will increase the enquiries you receive. Responsive websites adapt to whatever device they are viewed on, providing a smoother and more enjoyable surfing experience for your potential patients.
Doctor Blogging
Your neurology practice website should be a one-stop shop for everything about the nervous system – in addition to downloadable leaflets on migraine, neuralgia, auditory processing disorder, chronic pain and other neurological problems, your site can contain your own neurology blog which will encourage patients to revisit your site and your practice.
To start your professional healthcare marketing campaign, call Chits UK.
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