Online Competitor Analysis

At CHITS UK before we begin designing a website, as a part of digital strategy we perform online competitor analysis sometimes also commonly known as Internet research. Online competitor analysis helps to gain better understanding of client's position in the competitive landscape. The main purpose of a competitive analysis is to gain awareness of the competitive factors analysed and to leverage the client's strengths, weaknesses, opportunities and threats (SWOT) to their advantage. So now the question is what kind of factors should be included in an online competitive analysis? Below are a few that we feel should always make the competitive analysis list:

• Domain Age
• Keyword Research
• Search Engine Visibility: Involves analysis how site is compared to its competitors in Google, Yahoo, Bing, ASK and AOL.
• Site Traffic
• In Bound Link Quality
• In Bound Link Anchor Text
• Meta Tags
• Paid Search Campaigns
• Blogs

Certainly there are other online factors to consider too. For specialised digital strategy / online competitor analysis call us today on 0844 357 8002 or drop an email on info@chitswebsite.co.uk

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