“Chits can help you with your offline advertising as well as your digital marketing campaigns”
If you want to promote your medical practice, the Internet is not the only one way to showcase your services. There are numerous ways you can market your business offline.
Direct mail is the process of sending brochures, promotional leaflets, catalogues, discount tokens and other paper based mail to existing customers and potential customers. Direct mail gives you the opportunity to target a specific audience that are tailored to their interests. It also encourages brand awareness and keeps the company’s image in the public eye. However, it can be costly to mail thousands of clients and some may throw it away without looking at it if they perceive it as ‘junk mail’.
Networking at local events and conferences for healthcare issues can increase publicity of your practice, bring you new suppliers and bring new clients to your clinic. Being a guest speaker for your speciality can make your name well known in your field of expertise. This is a slow form of marketing and the results are unlikely to be seen immediately, but they will enhance your long-term reputation.
Business cards, brochures, leaflets and stationery with your practice logo and company branding can be sent to prospective clients and help them to recognise your clinic or surgery.
This involves printing advertisements in newspapers and specialist magazines, and is one of the more traditional ways of attracting new customers. It can be expensive for a start-up business but depending on the type of advertising you want, there are various price ranges to suit all budgets. You can be concise in the type of people you target, for instance, by printing advertisements in publications related to your location and regarding conditions that you treat.
Television advertising is expensive but still remains an effective way to reach your audience.
If you are interested in an offline marketing campaign for your business, Chits UK can create designs that work well across both printed and digital media. Our printing specialists will offer you advice on the best type of print for you at the most cost effective budget. Whatever you need, we can produce stylish business stationary, brochures, clinic stationery and artwork for leaflets and we’ll deliver them to you on time, every time.
To get started, call for a discussion with one of our designers.