Beat the credit crunch – CHITS makes 8 suggestions for Online Success.

A recent survey undertaken by Marketing Week and YouGov asked UK marketers how the credit crunch would affect their future advertising budgets, 64% percent of the people surveyed in UK anticipated that there Online advertising spend would increase in light of the credit crunch. (Source: Marketing Week and YouGov)

Further, online shopping is expected to reach £44.9bn globally by 2012. One in three music and video purchases are now made via the Internet and are expected to rise to over 66% by 2012. (Source: Verdict Research Publications)

It is inevitable that in this period of turmoil and instability business are looking for REAL returns on money invested in marketing initiatives. Welcome Google!! Thanks to the insatiable appetite of this hugely successful online marketing company and its ability to directly match potential consumers (of products and services) to relevant vendors, online marketing in the form of search engine optimisation and sponsored links is the way to go in order to achieve QUICK success. Of course this is subject to you having competitive products to sell and a sound mechanism to deliver within the pre determined time scale.

CHITS UK a professional online, Web Marketing and Design Company are pleased to provide 8 ways of improving your online strategy and beat the credit crunch.

A properly designed and search engine optimised website that effectively markets product:

• Make sure your Website is working by measuring activity generated from it. We provide extensive analytics to assess quality of visitors, their buying (surfing) habits and competitor insights.
• The Right Information: Visitors are keen to find directly relevant sensible information when visiting websites. Make sure the information you present is up to date, interesting and “punchy” to your visitors.
• Implement ongoing SEO (Search Engine Optimisation) this will ensure keyword placement for selected keywords in the organic search results (those which appear on the left hand side in a Google search).
• Carefully target your PPC (Sponsored Links) campaigns to direct customers to your website. This unique tool is singly most effective in delivering results in shortest time.
• Special Offers – “Everyone loves a bargain”. Internet users are always looking for bargains and deals so display these in key positions within your site to keep them interested. Special offers give buyers a reason to spend money.
• Quick Delivery - If it’s in stock, ship it as quickly as you can or certainly within your prescribed time frame – this will ensure your new and existing customers consider you a credible business always delivering on your promises.
• e-Communication – Setup a simple e newsletter service whereby easy reading newsletters are sent free of charge to your “permission based” audience. This places your company in front of your existing customers...and keeps you there. Remember if you are not doing this your competitors are!
• Impeccable Customer Service – Your customers are the life-blood of your business. Tender loving care (TLC) will always work in your favour when your clients are reviewing new suppliers. Aim to provide ONLY the very best service and once achieved then continue to see how you can improve it?

Call us Now for expert advice: Mr Nitesh Joshi – Internet Consultant 
0844 357 8002 or email info@chitswebsite.co.uk

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