Latest News > September 2007

5 tips for creating a recognisable brand online.
By CHITS UK

One of the most important steps in getting word-of-mouth, repeat business is to help people remember your company by creating an easily recognizable brand. In fact, if you look at the most successful e-commerce websites, such as Yahoo!, Amazon, Google, and Monster, you’ll see that it can be more important for your name to be easy to say, easy to type, and easy to remember than it is to be clear about your business purpose.

Here are five tips to help you create a brand that people will recognize and remember.

Design a Logo that Speaks for Your Company

In a very real sense, your logo symbolizes your company, so it’s worth investing the time and money to create one that’s easily recognizable, that can be used in a wide range of advertising media, and that conveys the essence of your company in a glance. Think of how Nike doesn’t even need to spell out its name– the swish logo is enough.

Create a Catchy Tagline

In television and radio advertising, companies use jingles to make their taglines echo in their customers’ ear. Chances are if you hum a few notes from a popular advertisement, most people in the room will instantly think of the brand it advertises. Although music may be a difficult way to popularize taglines online, you can use puns, wit, and the natural rhythm of words to create a tagline that will summarize the nature of your business while encouraging people to remember it and pass it on to other potential customers.

Develop a Signature Colour Scheme

Colours say a lot online. Cooler colours, such as blues and greens, are relaxing and soothing, while warmer colours, like reds and yellows, convey excitement and enthusiasm. Think about the colours you want to utilize, and decide upon a scheme that you will use to represent your company.

Make Your Web Pages Consistent

No matter which page of your website a visitor encounters, they should be able to immediately identify their current location and how to get to more information. You can help them do this by creating a good navigational system and keeping your look consistent throughout your website. This means using the same colour scheme and font choices throughout the site and displaying your logo and tagline on each page. Menus and other navigational aids should be placed consistently in the same part of each page.

Carry That Look Over into Other Advertisements

Not only should your website look consistent from page to page, but your other advertisements should also conform to the same style. Whether you are creating banner ads on other websites or flyers and newspaper inserts for offline advertising, your customers should be able to recognize your company’s ads even before they read a single word of text.

By following these five simple steps, you can start building a brand that people will notice and remember. If you would like to improve your brand recognition, please call 02082382401 or send us an enquiry for a no-obligation consultation.

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