Latest News > October 2007

How Fresh Content = Greater Website Activity
By CHITS UK

There are several ways to get plenty of content for your website without investing time or money. These include article directories, product descriptions and manufacturers’ or users reviews. But are they really going to help your website?

Why Fresh Content is Vital for Keeping Customer Interest Peaked

In a highly competitive online environment, using old, worn-out content can be detrimental to your business. Here are some reasons why fresh, unique content can make a huge difference to your company gaining increased exposure.

1. Stand Out from the Crowd

If you have the same content as your competitors, it’s only going to be a matter of luck whether a customer buys with you or someone else (or if they ignore the clones altogether and move on to a more unique site). Creating unique website content gives you the opportunity to provide more value or a different perspective than your competitors.

2. Customise Your Site for your Target Audience

If you know your website visitors well, you should be able to hone your content and your product descriptions to appeal directly to them instead of using the cookie-cutter approach of generic content that can be found anywhere. You wouldn’t expect to see advertisements on Maxim Magazine for men conveyed in the same style as Woman’s Day; so why would you want to present your website information without targeting it to your own unique visitors?

3. Sound More Personal

A successful website is one that can create a relationship between your company and your site visitors. It’s very hard to create a strong relationship using generic text. Describing product descriptions and website content with your own voice and style will engage your site visitors, giving you a greater chance to convert them into paying customers.

4. Rank Better in Search Engines

If the exact same text is found on multiple web pages, search engines generally index only one copy. This means those great keywords and highly targeted Search Engine Optimisation information could be useless to you. By creating your own original text, you have a better chance of being seen as unique and it will help you rank well in the search engines.

5. Be More Trustworthy

Reviews and descriptions from manufacturers are good at telling the whole story about a product. Using your own personal insights about the products and services you sell can give your site visitors important information they need to make their buying decisions. Even mentioning improvements on weak points in your products can boost sales, because your visitors will realize they can rely upon your descriptions to be honest.

Creating unique website content is something any e-business can do, and the rewards can be compelling. There may be good reasons for using press releases or other widespread information on your site, but it’s best if you can add commentary or additional viewpoints to the pre-generated content to give it added value and to enhance your website’s unique voice and style. By doing so, you can set your business apart from the crowd and give your visitors compelling reasons to buy from you instead of your competitors.

If you would like a no-obligation consultation to explore the best way to keep your website updated, please call 02082382401 or send us an enquiry.

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