2. Subject Lines that Get Emails Opened
3. Defining Your Business Website Goals
Latest News > July 2008
Target the prospects, Manage the customers
Owing to the popularity of e-mail marketing as a means of communicating commercial and general marketing messages to an audience this mode of marketing is becoming increasingly popular and profitable to businesses operating online. One can communicate messages quickly & cost-effectively to a permission based audience happy to read your updates. A well managed tailored email campaign can pay dividends over the medium and long term period. E mail Marketing is NOT about “getting rich quick and queuing up customers to your door” – it is about providing a consistent and regular message to your target audience informing them that you are a reliable & responsible company experienced to provide specific services & products at the appropriate time you client is looking for them.
Did you know that?
- There are over 450 million email boxes worldwide, with the number rapidly increasing. (Source: Forrester Research, and Jupiter Communications)
- 42% of business users check their business email while on holiday.
- 53% of business users check their email six or more times during the working day.
- 34% of internet users check their email continuously throughout the day.
- 96% of internet users' main reason for being online is email.
Marketing by email is using email as the method of retaining customers, acquiring new customers, and driving sales. Done correctly, it is a highly effective method of promoting your business. Done incorrectly, it's not just lost sales and revenue - your business reputation is on the line. Email is a very versatile medium.
Email marketing (on the Internet) is popular with companies because:
- It reaches potential customers at a relatively low cost.
- Compared to other media investments such as direct mail or printed newsletters, it is less expensive.
- It is instant; an email arrives in a few seconds or minutes.
- It is easy to track. An advertiser can track users, bounce messages, un-subscribes, read-receipts, click-through, etc. These can be used to measure open rates, positive or negative responses, correlate sales with marketing.
- Green - email marketing is paper-free
- Overall, the return on investment of opt-in email is 40 times greater than direct mail.
- It's not unusual for email campaigns to get 5%-15% response rates.
- The response rate of opt-in email is 50 times greater than banner ads and 5 times greater than direct mail.
- Minutes after sending out your email campaign you can start seeing responses and orders. And you can time your campaigns to arrive on the best day of the week or month for maximum response.
- Instead of waiting weeks for responses and test results, you'll have them in hours.
- 80% of responses to an email campaign will occur within 3 days (traditional direct mail takes weeks).
- Email allows your message to be personalized where rather than send to "Dear Customer" you can address the recipient as "Dear Rachel" and send offers targeted to their preferences.
Ask us NOW on how CHITS UK can help you plan your email marketing campaign with care to make it relevant and interesting to recipients. Our unique Graphics team specializes in creating mailers which stand out of the crowd and produce results.
For a no-obligation consultation, call 020 8238 2401.
Specialists in Internet Marketing & Professional web design for Healthcare Professionals.
