Latest News > April 2008

Web Analytics: Desired Or Required?

Many businesses put a great deal of emphasis on website graphics and on creating a visually interesting site, but they generally don’t keep a track as to how their website is performing. Monthly in-depth website analysis reports produced by CHITS UK help you to gauge the performance of your website ensuring the maximum return on investment.

Your web analytics should give you information such as:

- Total Number of visitors (NOT HITS!)
- How many Unique Visitors visited.
- Where they come from - Referring site and search engines.
- Which page they landed – Entry URL
- Which page they exited – Exit URL
- How long they stayed on a specific page
- Visit Duration.
- Which geographical region did they arrive from - Country Profile.
- Depth of page views.

Key phrases and keywords they searched you by.

This information allows us to build a trend analysis of your visiting traffic and determine interesting facts. If the enquiries received by your website are low, then we are able to ascertain the potential causes, if a specific “Call to action” is not being utilised analytics will assist us in finding the root causes. To ensure these statistics and analysis are easily understood CHITS UK offer a monthly site plan for all their websites which includes:

- Secure Annual hosting with updates
- Quarterly / Monthly Management Site meeting (with CHITS UK Consultant)
- Free – all site text and image updates
- Web Analytics report
- Planning for the future

You can contact us at any time on:

020 8238 2401
www.chitswebsite.co.uk/contactus
info@chitswebsite.co.uk

From a growth perspective, website statistics tell you what’s working and what isn’t.
Statistics greatly improve Search Engine optimisation – SEO (by emphasising on missing keywords, search engine visitors etc), design and web content (by giving information about top landing and exit pages) increasing the number of potential customers visiting your site.

The best thing about analytics report by CHITS UK is that it is purely goal driven. Set the goals (like a purchase, contact or newsletter registration) and we will track to find which percent has achieved your goals.

Don’t  just build it TRACK IT!  IMPROVE IT! & TRACK IT again!

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