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"If you're not found by Google or any of the leading search engines you are as good as dead on the net." - Nitesh Joshi (MD) Source: Harley Street Clinical Directory 2008

Marketing Masterclass

"Old-fashioned thinking is costing some healthcare businesses a small fortune," agrees Nitesh Joshi, MD of CHITS - a company specialising in online marketing (www.chitswebsite.co.uk).

Nitesh explains: "I always say 'get going' : avoid getting stuck in the design process. The perfect design can always be evolved, but the first step is displaying who you are and what you're doing - and making sure you are being submitted into the search engines."

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