Internet Consultants > Competitive Analysis

Competitive Analysis is an important part of the planning process. Some businesses ignore the competition while others become obsessed with tracking the actions of competitors.

Competitor analysis has several important roles in strategic planning:

To help management understand their competitive advantages / disadvantages relative to competitors

To generate understanding of competitors’ past, present (and most importantly) future strategies

To provide an informed basis to develop strategies to achieve competitive advantage in the future

To help forecast the returns that may be made from future investments (e.g. how will competitors respond to a new product or pricing strategy?)

Competitive Analysis comprise of the following categories:

Send us your information for quick competitive analysis. We will report on what areas online you beat your competition, and in what areas they are currently beating you!

Customer segmentation

Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests, spending habits, and so on i.e. customer groups that share similar characteristics. Customer Segmentation can be a powerful means to identify unmet customer needs. Companies that identify underserved segments can outperform the competition by developing uniquely appealing products and services. This prioritization helps companies develop marketing campaigns and pricing strategies to extract maximum value from both high- and low-profit customers. A company can also use Customer Segmentation as the principal basis for allocating resources to various departments in an organisation.

Traffic Flow

Increasing traffic flow to your website

You have a terrific looking website with great content, so now it's sitting out there on the web just waiting for people to find it. Here are ten top tips for getting the traffic to flow.

It is estimated that between 80-90% of web users regularly rely upon search engines or directories to find the website or information they are looking for. Having a website is not enough; you have to make it easier for potential customers to find your site when searching. We are at your service we use all possible techniques to drive traffic to your website. Obviously every business wants to be listed on page one of a search engine - if your company is listed on the third page or beyond, the user will never get to you; they'll have lost interest by then. Search engine optimisation is key to website graphic design and development. You will be looking for affordable search engine services and MSO.net can provide the expertise to ensure your website's design and content incorporate search engine optimisation principles. Combining search engine optimisation with pay per click advertising and metatag optimisation will have achieved your goal of maximising the potential traffic to your website employing the most economical and efficient approach.

Routes to drive search traffic to your website are:

Search engine optimisation

Search engine optimisation can be a powerful Internet marketing tool. We can develop the structure and content of a site enabling it to target a range of relevant terms that will help it to rank well on the main search engines. The websites developed by MSO.net are cross-browser compatible, information rich, content driven and are always suitably interlinked. Having an Internet marketing strategy which incorporates search engine optimisation is a key part of the website.

Applying the simple rules for search engine optimisation will not only increase the accessibility (Link this part to page containing the information on accessibility) of your site, but will ensure your site benefits from increased search traffic levels. It is worth spending time looking at the text content to include as many keywords and terms relevant to your business and website. Incorporating as many keywords as possible will improve your ranking when search engines "read" the content of your site. Post launch of your website MSO.net can assist the client on the benefits of search engine optimisation and other Internet marketing tools that can be applied to increase traffic flow. MSO.net are able to provide copywriting services and building the content of your website according to search engine optimisation guidelines.

Establishing your website's structure with search engine optimisation in mind means your business will be immediately benefit - at a relatively low cost compared to contracting an external marketing agency to promote your organisation.