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Chits Digital Marketing
Chits provide a range of comprehensive services specially formulated around the needs of our clients. Our clients want to be in the latest Web 3.0 environment having highly interactive websites with audio & video integrated, social media wired in and detailed metrics permitting them to analyse, measure and test their marketing spend.
You asked - We did it.
In the rapidly revolutionizing world of digital marketing and media, it’s almost impossible to get a balanced perspective on the conflicting data and the newest developments.
We at CHITS UK perform thorough analysis on data aggregated from wide variety of sources- assembled in one easy-to-search database of reports, charts, videos, articles and interviews.
Digital Marketing analysis includes creating a web plan with explanation of the market segmentation, target market focus, and a market forecast. The main objective of digital marketing analysis is to have clear information on target market segments. Carrying out effective digital marketing analysis typically involve finding out customers’ needs, nature and identify should be able to answer these questions:
- Who are they?
- Where are they?
- What do they need?
- How do they make their buying decisions?
- Where do they buy?
- How can one reach them with your marketing and sales messages?
Knowing the answers to these questions is critical to digital marketing analysis no matter who are potential customers.
Process of Digital Marketing Analysis
Typically, research related to digital market analysis begins with statistics that provide total numbers of households, classrooms, businesses, and workers in a market. Information needed for digital marketing analysis depends on whether one is looking at businesses, households, or individuals as main target groups. If possible while conducting digital marketing analysis we try to segment households by income level, businesses by size, and workers by job type, education, and other factors. Employment statistics can add information about types of workers and their education and background facilitates easy analysis of digital marketing data. Another way of doing digital marketing analysis is to divide target customers into groups according to psychographics.
Steps in digital marketing analysis:
- Build the assumptions
- Research, explore, explain
- Segment description
- Needs and requirements
- Distribution channels
- Competitive forces
- Keys to success
- Getting market information...
Yes Chits provide all of these services -
Go to Digital Strategy and see our tools & updates.