It is a common misconception that you have to be a big brand in order to have a big following, big marketing budget with expensive gadgets to analyse your data, boost your posts and deliver conversions.

However this is not always the case.

Especially in marketing – creativity, knowing your product & your target audience is much more important than any flashy gadget or tool which promises you the hacks of the digital world.

In a world where everybody wants to be on top of the search engines, have millions of likes and thousands of followers (at least) how can we put out content which holds integrity and is respectful of our receivers?

Simple – keep the ethos of your brand, live what you advertise & don’t get wrapped up by numbers.

Statistics can be manipulated to show you an unrealistic picture, numbers can be used to sell you something which may not be true.

So, what’s the point of marketing? – You may ask…

As we move into a new year, now is a good time to evaluate what you should be doing to increase your patient numbers. Whether you be a cardiologist, a nephrologist or an wholistic therapist, everybody needs new patients to keep their practice thriving.

Here are our 5 top tips for online marketing strategies for healthcare professionals to bring in new patients …