Another major holiday is approaching, and we are starting to see more and more content around it, there are Valentine’s Day deals, offers and puns. Businesses are trying to come up with the best, most catchy, eye-grabbing ideas to draw our attention to their products in hopes to boost their revenue?

You may wonder why this is.

Finder predicts that in the year 2021 Valentine’s Day spending is going to be £926 million. [Source: finder.com]

One reason for the increased focus on trends and public holidays is that we all tend to engage more with things which are relevant to the season.

The Power of LinkedIn cannot be underestimated. Ensuring you stand out for all the right reasons is key to impressing potential employers from the start. We have determined four easy, key tips that will help your LinkedIn profile stand out in a crowd.

Do we have a responsibility to manage what we say online & the effect it may have on others?

Certainly we expect that professional journalists obey this law and are very disappointed when we find out that the truth has been swayed for publicity. But do we consider that what we post, share and comment on should come with the same discernment and responsibility?

In a day and age where the majority of us have at least one social media channel (Facebook/ twitter/ Instagram/ LinkedIn/ WhatsApp and so on), have you considered why we are on them?

In the online world where we are all driven by what others think, reviews are fast becoming the barometer which determines approval or disapproval of products and services.

If I am looking into an appliance or a holiday let, reviews play a key part in deciding which product is right for me & who I should purchase it from.

However, when reading reviews about people, experiences & services this can be an entirely different “kettle of fish” – with opinions swaying who for e.g. is the right Doctor for me to see..

Social media plays a critical role in driving website traffic and in ranking higher in the search engines. The tremendous growth experienced by social media networks over the past few years and their popularity with users who can access them both via their computers and mobile phones has made this a critical part of an online business’ marketing strategy. After all, a business must build its presence in its market and this is best achieved by being where the market is.

Here are top reasons why social media is important for your business.

As we move into a new year, now is a good time to evaluate what you should be doing to increase your patient numbers. Whether you be a cardiologist, a nephrologist or an wholistic therapist, everybody needs new patients to keep their practice thriving.

Here are our 5 top tips for online marketing strategies for healthcare professionals to bring in new patients …