Another major holiday is approaching, and we are starting to see more and more content around it, there are Valentine’s Day deals, offers and puns. Businesses are trying to come up with the best, most catchy, eye-grabbing ideas to draw our attention to their products in hopes to boost their revenue?

You may wonder why this is.

Finder predicts that in the year 2021 Valentine’s Day spending is going to be £926 million. [Source: finder.com]

One reason for the increased focus on trends and public holidays is that we all tend to engage more with things which are relevant to the season.

On 4^th Feb 2021 Google announced their plan to phase out Broad Match Modifier keywords type.

This brought in a lot of speculation within the industry, and questions arose:

• How will Broad Match Modified keywords be affected?
• What will the impact be on current campaigns?
• Will the whole strategy of our clients have to change?
• And, what will be the repercussions for the market?

Before diving into answering any of these questions, it’s important to understand what actually is “Broad Match Modifier”, or BMM.

The Power of LinkedIn cannot be underestimated. Ensuring you stand out for all the right reasons is key to impressing potential employers from the start. We have determined four easy, key tips that will help your LinkedIn profile stand out in a crowd.

Endless scrolling on Instagram, digesting questionable news on Twitter and watching dog videos on loop on Facebook fills a lot of our spare time in 2020 but one social media platform that should always be taken seriously is the professional networking site, LinkedIn. Users can post summaries of all their previous work experience, showcase their academic achievements and give insight to the person they are through their certifications and volunteering experiences.  

There is a common misconception that service-based businesses have no need for Instagram. This is not the case! So, why should a service-based business use Instagram to build up a larger client base, and how can this be achieved?

Taking time for self-care has never been more necessary than in the middle of a pandemic. Whilst constantly being told to get used to the new normal, as creatures of habit we have all struggled with the dramatically different reality we have lived for the last few months. This has led to people turning to alternative therapies, such as mindfulness practices, to deal with stresses they have not encountered before or deal with heightened emotions whilst our normal forms of therapy, both clinical and social, have not been readily available.

Writing a blog may seem daunting at first, however, there are MANY benefits to including a blog on your website. Not only can you write about your passions within the industry, but you can also interact with your consumer base, increase audience engagement and ultimately form a loyal online community.

This easy guide will get you motivated to start writing immediately. Once you realise how the simple act of writing a blog can change the entire outlook of your business, you will wish you had started sooner!

Technology has caused a vast change to almost every facet of life in the modern day, and this also applies to the healthcare industry. It has always created new openings for cures and prevention, but how is technology going to impact the digital healthcare industry in the foreseeable future? Here we look into the future of healthcare & the constantly evolving technology being used in meet patients needs.

Recently, Chits UK welcomed students from the Haberdashers’ Aske’s Boys’ School to join us on a short work experience placement. As part of the programme, the students engaged in SEO optimised blog writing to build on their knowledge around the sector of Healthcare Marketing. In the blog below, Remy Sanders explores the methods businesses can take to grow their brands using social media during lockdown.

Doctors are required to work in teams every day at every stage in their careers. The art of teamwork in the NHS needs to be developed from the early stages of training, in order to minimise fragmentation of care and its detrimental impact on patients. However, the training system that produces future doctors often overlooks the importance of collaboration.