A few weeks ago, I blogged about the reasons why it is now essential for your website to be optimised for display on mobile devices – Your Healthcare Website Turns Off 40% of Your Prospects.

We now have another reason. Google has just announced that websites that are not mobile-friendly will be penalised in searches made on mobile devices. In Google’s words …

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”