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One cannot gauge the performance of the website unless once can measure it. For the same reason, we provide monthly statistics reports to our clients as a fundamental part of our after service. Mainly it provides the study of buyer behaviour by answering few key questions like how are visitors getting to your site? How many pages are they viewing? What are entry and exit pages? Are visitors converting into customers? Which were the most typed keywords that brought visitors to your site which is further analysed by experts to suggest strategies for increasing profits.
Website Data Collection comprises of:
Data collected almost always includes web traffic reports. It may also include direct mail campaign data, sales and lead information, user performance data such as click heat mapping, or other custom metrics as needed. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response.
We at CHITS UK can help you learn more about your online customer, about your Web site and its performance relative to the market, and about the user experience in traversing your site. Other tools can help you optimize the content and structure of the Web site.