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Services > Usability & Accessibility

Usability and AccessibilityUsability

Usability and accessibility have become buzzwords, but there is so much confusion as to what these terms actually mean. It probably has something to do with the sites we've worked on, but it's also a lot to do with common sense.What is the point of producing something that looks beautiful but cannot be used? It would be like building a shop with no room for products. And when you consider how someone with a disability such as blindness would navigate through your site, the task of creating something engaging and accessible to everyone becomes trickier.

One of the most important questions that your website must answer is

"who will be using this website?"

Ensuring that your website is easy to use and accessible by all visitors – including visitors browsing on mobile devices and visitors with disabilities – is not just important for sales. It is a legal requirement. The disability discrimination act requires all business owners to ensure that their website is accessible to all, regardless of disability. The leading cause for loss in online lead conversion and sales is visitor not being able to use the website or not finding what they want in 1 or 2 clicks. Our usability services are aimed at maximising your website conversions.

The service includes:

(1) Website usability analysis
(2) Usability testing
(3) Website design

Accessibility

Put simply, web accessibility is the ability for people to get to and use information in a website. This includes all online activities such as buying your weekly shopping to finding out dates for an event. For many people with disabilities, poor accessibility can make even these simple tasks almost impossible. We can help make your website easy to use, accessible to all and ultimately more effective.

Our services include:

    • Audits
    • Customised guidelines.
    • Design.
    • User testing
    • Website accessibility review
    • Accessibility testing
    • Accessible website design
    • Ongoing accessibility consultancy
    • Usability review

Benefits of an accessible website:

    • Helps meet your legal obligations under the Disability Discrimination Act
    • Improved accessibility for the disabled makes the website easier for everybody to use
    • Disabled people who cannot access your service represent a lost business opportunity and possible adverse publicity, ensure you keep, or win their business
    • Easy access shows you care - it improves loyalty, customer profile and corporate image to both able and disabled people

Our Approach

    • Based on industry best practice and international standards - which we helped develop
    • Flexible solutions tailored to the needs of your organisation
    • Focused on user and task profiles reflecting main disability areas - agreed with you in advance
    • Structured accessibility checklists to identify key issues and allow comparison of results
    • Experienced assessors - familiar with a range of disabilities, assistive technologies, products and systems
    • Clear and straightforward recommendations presented in an easy to use format
    • Practical results which produce immediate improvements
    • Continuous improvement - we will continue to work with you to improve your designs and build accessibility into your culture.

 

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