Advertising spending among UK firms grew by just over 1% in the first three months of the year, new figures suggest.
Analysts said advertising had remained "steady" despite ongoing problems in the economy.
Online advertising continued to demonstrate the strongest performance, with internet adspend up 11.1% in the first quarter compared with the same period in 2011.
Spending on out-of-home advertising increased by 3.1%, according to the Advertising Association (AA) and Warc's Expenditure Report.
Radio spend increased by 6.9% and cinema 9.5%, while television adspend fell by 0.7%, and press fell by 10%.
However, the AA said it was optimistic that advertising spending will continue to improve in 2012, with an expected annual growth of 2.5%.
A further rise of 4.4% is forecast for 2013.
Internet adspend alone is expected to grow 10.1% year on year, while the Olympics are expected to drive a 4.1% annual growth in outdoor spend to £0.9 billion.
TV adspend is forecast to grow 0.3% to £4.2 billion this year.
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