With the rise of social media online reputation management is critical for all businesses.  Every site owner should be concerned about their online reputation. Even the most customer-friendly companies have most likely upset some of their clients at some point.  CHITS UK believes that one strategy to protect / manage online reputation management cannot work for all the businesses but we have tried to outline how the steps one needs to follow for an effective online reputation management. So what can one do to protect their online reputation? As simple as it sounds, to protect your online reputation one need to first and foremost:

• Be fair in business dealings
• Understand and deal with the needs of consumer
• Be aware of what the competition is saying
• Be aware of any "negative press" about your brand

If one can satisfy all of these points mentioned above then the need for a complex online reputation management strategy reduces. Online reputation management's growth and importance will continue for a long time. Objective of online brand management is to ensure that the mass perception of your brand is that of a positive one and not the opposite. 

We cannot more emphasise the importance on online reputation management. Online reputation management is really the way by which one can measure what is being said about their company, product and business methods online.

Now the question is how we protect online reputation of businesses? As mentioned before there is no standard process to protect and manage online reputation. We use number of resources to track, monitor and analyse our client’s online reputation. There are five keys to online reputation management:

1. Monitoring Existing Online Presence
2. Analysing Online Presence within the Search Engine Results
3. Controlling online reputation with Optimised Content
4. Controlling online reputation with participation
5. Protecting online reputation
6. Repeating the Above Steps

Benefits

• Increase your ROI
• Let your clients know you care.
• Keep your customers interested with newsworthy information about your business and industry.
• Keep in contact with your clients. Save time by creating a message that can be sent to selected groups / target audience.
• Receive high response rates. More prospects read and understand your business. Send emails weekly, monthly, quarterly... as you wish.

Results

Email marketing is a proven method of keeping in touch with prospects and existing customers.It is a cost-effective solution to create brand recognition and increase sales.

How CHITS can we help you achieve your email marketing goals?

• Import existing email database into Chits authenticated anti-spam server platform.
• Integrate “subscribe now” form on your website to build email list.
• Create email marketing campaigns by providing content ideas which are sent direct to your database.
• Develop an email marketing graphic template with conversion architecture.
• Track and measure all aspects of your email campaigns including measuring open rates, click through rates, and order rates for each newsletter sent.
• Chits provide proofs for all newsletters created, ready for your approval prior to dispatch.

Call us now on 08443578002 for free initial consultation.

CHITS Healthcare Marketing Specialist

Healthcare“Chits Healthcare Marketing -UK’s leading specialist marketing agency for Healthcare Professionals.”

Chits work with over 100 healthcare professional businesses comprising Consultants & Clinics which gives us an unrivalled track record in understanding the Professional healthcare market and the “know how” to produce outstanding results.

We understand the language and concerns of the specialist healthcare sector and do not need to familiarise ourselves with how to distinguish between a gastroenterologist or gynaecologist, cosmetic surgeon or podiatrist –we just know!

Our clients benefit from investing in our sector experience & skills rather than wasting their time & money & time in educating us of the industry.

Chits Healthcare Marketing -where complexities and issues of the sector cannot & are not learnt overnight. We understand our clients and their processes -We know what motivates our clients’ clients!

See what our client tell about us

Chits is a  specialist marketing services agency with a difference – we specialise only in 2 major sectors where our knowledge and experience can deliver high impact business growth through rapid customer acquisition & retention.

• Two sectors, one approach
• Always on time, on brief, on budget.  

Established 2004 - We provide specialist marketing services to both healthcare professionals around UK & digital marketing services incorporating the latest in social media to SME’s.

Our 2 specialist sectors are:

• Chits Healthcare
• Chits Digital

Each project we take on is  allocated a Chits Project Manager (PM) who remains fully responsible to deliver your project as per the specifications required and within the timeframes agreed at the outset. Your PM oversees  all aspects of the project  utilising our customised Chits Project Management System (PMS) an internet based system accessible by all our clients. Our PMS is a highly secure 128 bit encryption system where information can be uploaded and messages sent 24 x 7.

Our unique “Point-to-Point Methodology” means we move quickly and efficiently in grasping briefs, defining messages and delivering solutions. This is also reflected in our work and ability to deliver “bottom line” profits for our clients. This unique success formula means our clients keep coming back for more asking us to do it again (and again).

Proven Experience Working For You:

Digital Marketing Solutions that work.

See what our clients tell about us:

100+ Successful Clients

Working with CHITS becomes an ongoing journey during which we support and help to grow your online business sensibly, safely and securely. 

Here are some visuals highlighted of Facebook

Via: Online Schools

Successful Conversion Architecture is more than just Search Engine Optimisation

Online Marketing has many unique benefits to marketing that includes very low costs in making global media presence to the audience among the world. However, the interactive nature of the media, both in terms of instant responses, and a logical responses at all, are both the qualities of internet marketing. It combines together with creating and technical aspects of the internet including design, Web development, Sales and Online Marketing.

Does your website conversion architecture delivers results of your thoughts?

Information architecture is the path user take to gain information about your services thus navigation elements are critical in any website. A user’s experience on your site can heavily impact:

• Your company’s corporate and brand image: Since your website is the window to the world hence a usable navigational architecture can ensure that your first impression is a good one.

• Your user’s ability to reach your site’s objective: Without a persuasive architecture, visitors are left searching through your site, seeking information they need to take action.

Our team of consultants has a strong working experience in site navigational elements that provide customers with an easy route to their goal, and you can enjoy much higher conversion rates. Thus bridging the gap between the opportunities and thus eliminating any current disconnects.

This will efficiently deliver leads and sales, empowering your site to become a business tool, not a brochure.

Contact Us today to find more information about conversion architecture.

LinkedIn Recommendation Widget and Features.

Having millions of linkedin members and companies shares their insights and connecting businesses and referrals. Linkedin recommend button is a very useful widget and idea to implement and manage your company page more effectively and make it easy for customer to recommend to others.

Please read the features below

1/ Find out how well your company page is performing?

On your company's page you can now see how many members are visiting and find how many of them are following. This will also give more insights that what are visitor's industries, profession and companies they come from. It increases your brandawareness and conversion if your products and services are making any interest to the visitors. Also, there is a tracking facility available to find how visitors are interacting with products and services tab, your display ads and more importantly how are they choose to contact employees at your company.

2/ Access to Employees

Linkedin now included more flexibility to manage access level/privacy settings with new administrative controls. By using this you can give access to all your employees by giving them a rights to edit/update contents they are using to interact with visitors.

3/ Linkedin Recommendation Widget

When your customer is happy and would like to recommend your products and services to other - Linkedin made it easy by introducing this widget which you can embed "recommend" button within your website for each of your services so that customers can recommend any products and services you provide.

We at CHITS UK providing professional internet marketing services to help getting potential new customers by sharing your products and services amongst majority of users.

Call us on 0844 357 8002 if you would like help planning your social media marketing strategy.

Is Social Media Marketing for Everyone?

An increasing number of small businesses today are beginning to consider social media marketing even more essential than having a website, convinced that social media sites are the ultimate marketing tool.

It's tempting to jump on that bandwagon but look before you leap. Social media marketing could actually lose your business money if you're not cut out for it.

Will social media marketing work for you?

Ask yourself the following three questions to help identify if social media marketing could work for you:

1) Is your target market using social media sites?

This is perhaps the most essential question. If the answer is no, there's little to no reason for you to be using social media for your own marketing.

Do a little research to find out if your target demographic is using social networking websites, and if so, which ones? You don't want to waste your time on Twitter when most of your customer base is on MySpace.

2) How is your target market using social media?

It's very tempting to simply sign up for an account and begin bombarding your potential customers with information; but beware, that's NOT how social media works. Few of your potential customers will pay attention to you if you haven't put the time into figuring out how to use social media tools the way everyone else does.

If your target audience is on Twitter for instance, you will want to start with building some relationships by doing the following:

1. Post interesting comments on topics related to your area of expertise   
2. Respond to other Tweets with useful, interesting or topical comments   
3. Link to new sources of content (from your website and other industry sources for instance)   
4. Share your personality – after all, it is about being sociable

Doing these things before you promote yourself will help establish you as a person who knows his or her stuff and is willing to share expertise.

3) Do you have the time to use social media?

If all of the above sounds exhausting to you, then you may simply not have enough time to use social media. As mentioned, it is, after all, about being social. You'll need to be able to log on regularly and spend a fair amount of time on simply creating relationships, not just promoting yourself.

Invest your online marketing budget wisely

In a recent survey by Ad-ology, small businesses said they planned to increase their spending on social networking, though most did not intend to change the amount of money they spent on online marketing overall.

If your target demographic already responds very well to email marketing, it probably isn't wise to take money away from that to put into social media.

Adopting a strategic approach to social media marketing will give a better return on your investment, rather than hopping on the bandwagon just because everyone else is doing it.

Call us on 0844 357 8002 if you would like help planning your social media marketing strategy.

Importance of Website Home Page - First impression counts: Is your Internet Home fresh, convincing and reflects trust in you?

By the time you have read this a potential visitor has analysed your site and LEFT IT. For a site to interest us 13 seconds is all we give!

Read CHITS 6 free tips on how to make your home page compelling.

1. Concise content with headline:
   
   Be crisp and concise! Have a great headline to grabs the visitors attention and to make them stay longer. 

2. Linked effectively:
   
   As your home page is entry point into your site so it should be well linked to outside pages.

3. Keep it new and fresh:
   
   The web world is growing continuously. Every here and there new concepts and variations become the part of the business. So make sure that that your website should reflect accordingly. Always keep the content of your home page fresh and up to date. New arrivals (products) should have their own place and special ones should be given top most priority on the home page.

4. Use splash accordingly:
   
   Flash can be used to give high impact introduction to your site. CHITS specialises in optimising index page holding the flash file tags. Images and graphics are the powerful mode of communication when they show items of interest to users, but will backfire if they show mere extravaganza or irrelevant depictions. Therefore use graphics not just to decorate your homepage but to show real content.

5. Show your credentials on the home page:
   
   We understand that business on Internet is a matter of trust. We propose key items for establishing trust are testimonials, references, partners & Affiliates, guarantees, awards, case studies, evidence of a physical presence, privacy and other legal policies, professional design and error-free content.

6. Ultimately include search box:
   
   You should better help users find what they need. Search is an important segment of any professional website. Make sure that your search box should be at least 25-30 characters wide, so it can search multiple words query.

CHITS create search engine friendly, appealing, unique, latest browser compatible and easily navigable websites. Call us on 0844 357 8002 to undertake anatomisation of your business for designing your Internet home.

Importance of Videos on website

The number of people who watch online video could rise to one billion within the next five years, according to a study by technology research group ABI Research. This means that the study expects the number of online video viewers to quadruple by 2013.

Many web and video production companies are jumping on the video revolution bandwagon, so it is important to understand how to hire a company that builds and sells Interactive Video Websites. CHITS UK provides a complete solution of Video Website Production i.e. design, program and market your video website.

Reasons why “web video” can work for you:

• Engage your target audience immediately.

• Professional videos say more about you, your core messages and your products or services are communicated effectively and quickly.

• Focus on the audiences your brand can pinpoint.

• Visualise complex sequential processes e.g. patient journey and visit to your offices.

CHITS understand how to improve your web traffic conversion. CHITS provide comprehensive video scripting, shooting and implementation by using skilled in-house team. Why not “showcase your product now”. Call us - 0844 357 8002. We also offer professional solutions for designing, running, and monetising programmes and video channels on the web or screen networks.