CHITS Latest Activity

Online Reputation Management

Sat, 07 Jan 2012 15:55:00 GMT

With the rise of social media online reputation management is critical for all businesses. Every site owner should be concerned about their online reputation. Even the most customer-friendly companies have most likely upset some of their clients at some point. CHITS UK believes that one strategy to protect / manage online reputation management cannot work for all the businesses but we have tried to outline how the steps one needs to follow for an effective online reputation management. So what can one do to protect their online reputation? As simple as it sounds, to protect your online reputation one need to first and foremost:

Be fair in business dealings
Understand and deal with the needs of consumer
Be aware of what the competition is saying
Be aware of any "negative press" about your brand

If one can satisfy all of these points mentioned above then the need for a complex online reputation management strategy reduces. Online reputation management's growth and importance will continue for a long time. Objective of online brand management is to ensure that the mass perception of your brand is that of a positive one and not the opposite.

We cannot more emphasise the importance on online reputation management. Online reputation management is really the way by which one can measure what is being said about their company, product and business methods online.

Now the question is how we protect online reputation of businesses? As mentioned before there is no standard process to protect and manage online reputation. We use number of resources to track, monitor and analyse our client’s online reputation. There are five keys to online reputation management:

Monitoring Existing Online Presence
Analysing Online Presence within the Search Engine Results
Controlling online reputation with Optimised Content
Controlling online reputation with participation
Protecting online reputation
Repeating the Above Steps

Why choose intelligent Email Marketing?

Sat, 19 Feb 2011 15:59:00 GMT

Benefits

Increase your ROI
Let your clients know you care.
Keep your customers interested with newsworthy information about your business and industry.
Keep in contact with your clients. Save time by creating a message that can be sent to selected groups / target audience.
Receive high response rates. More prospects read and understand your business. Send emails weekly, monthly, quarterly... as you wish.

Results

Email marketing is a proven method of keeping in touch with prospects and existing customers.It is a cost-effective solution to create brand recognition and increase sales.

How CHITS can we help you achieve your email marketing goals?

Import existing email database into Chits authenticated anti-spam server platform.
Integrate “subscribe now” form on your website to build email list.
Create email marketing campaigns by providing content ideas which are sent direct to your database.
Develop an email marketing graphic template with conversion architecture.
Track and measure all aspects of your email campaigns including measuring open rates, click through rates, and order rates for each newsletter sent.
Chits provide proofs for all newsletters created, ready for your approval prior to dispatch.

Call us now on 08443578002 for free initial consultation.

CHITS Healthcare Marketing - UK's Leading specialist Marketing Agency

Wed, 02 Feb 2011 09:55:00 GMT

CHITS Healthcare Marketing Specialist

Healthcare“Chits Healthcare Marketing -UK’s leading specialist marketing agency for Healthcare Professionals.”

Chits work with over 100 healthcare professional businesses comprising Consultants & Clinics which gives us an unrivalled track record in understanding the Professional healthcare market and the “know how” to produce outstanding results.

We understand the language and concerns of the specialist healthcare sector and do not need to familiarise ourselves with how to distinguish between a gastroenterologist or gynaecologist, cosmetic surgeon or podiatrist –we just know!

Our clients benefit from investing in our sector experience & skills rather than wasting their time & money & time in educating us of the industry.

Chits Healthcare Marketing -where complexities and issues of the sector cannot & are not learnt overnight. We understand our clients and their processes -We know what motivates our clients’ clients!

See what our client tell about us

Why choose CHITS UK as your specialist Digital Marketing Agency?

Sat, 15 Jan 2011 12:50:00 GMT

Chits is a specialist marketing services agency with a difference – we specialise only in 2 major sectors where our knowledge and experience can deliver high impact business growth through rapid customer acquisition & retention.

Two sectors, one approach
Always on time, on brief, on budget.

Established 2004 - We provide specialist marketing services to both healthcare professionals around UK & digital marketing services incorporating the latest in social media to SME’s.

Our 2 specialist sectors are:

Each project we take on is allocated a Chits Project Manager (PM) who remains fully responsible to deliver your project as per the specifications required and within the timeframes agreed at the outset. Your PM oversees all aspects of the project utilising our customised Chits Project Management System (PMS) an internet based system accessible by all our clients. Our PMS is a highly secure 128 bit encryption system where information can be uploaded and messages sent 24 x 7.

Our unique “Point-to-Point Methodology” means we move quickly and efficiently in grasping briefs, defining messages and delivering solutions. This is also reflected in our work and ability to deliver “bottom line” profits for our clients. This unique success formula means our clients keep coming back for more asking us to do it again (and again).

Proven Experience Working For You:

Digital Marketing Solutions that work.

See what our clients tell about us:

100+ Successful Clients

Working with CHITS becomes an ongoing journey during which we support and help to grow your online business sensibly, safely and securely.

What Does Facebook Means To You?

Fri, 14 Jan 2011 15:27:00 GMT

Here are some visuals highlighted of Facebook

Via: Online Schools

Successful Conversion Architecture is more than just Search Engine Optimisation

Sat, 08 Jan 2011 15:57:00 GMT

Successful Conversion Architecture is more than just Search Engine Optimisation

Online Marketing has many unique benefits to marketing that includes very low costs in making global media presence to the audience among the world. However, the interactive nature of the media, both in terms of instant responses, and a logical responses at all, are both the qualities of internet marketing. It combines together with creating and technical aspects of the internet including design, Web development, Sales and Online Marketing.

Does your website conversion architecture delivers results of your thoughts?

Information architecture is the path user take to gain information about your services thus navigation elements are critical in any website. A user’s experience on your site can heavily impact:

Your company’s corporate and brand image: Since your website is the window to the world hence a usable navigational architecture can ensure that your first impression is a good one.
Your user’s ability to reach your site’s objective: Without a persuasive architecture, visitors are left searching through your site, seeking information they need to take action.

Our team of consultants has a strong working experience in site navigational elements that provide customers with an easy route to their goal, and you can enjoy much higher conversion rates. Thus bridging the gap between the opportunities and thus eliminating any current disconnects.

This will efficiently deliver leads and sales, empowering your site to become a business tool, not a brochure.

LinkedIn Recommendation Widget and Features

Sat, 11 Dec 2010 12:02:00 GMT

LinkedIn Recommendation Widget and Features.

Having millions of linkedin members and companies shares their insights and connecting businesses and referrals. Linkedin recommend button is a very useful widget and idea to implement and manage your company page more effectively and make it easy for customer to recommend to others.

Please read the features below

1/ Find out how well your company page is performing?

On your company's page you can now see how many members are visiting and find how many of them are following. This will also give more insights that what are visitor's industries, profession and companies they come from. It increases your brandawareness and conversion if your products and services are making any interest to the visitors. Also, there is a tracking facility available to find how visitors are interacting with products and services tab, your display ads and more importantly how are they choose to contact employees at your company.

2/ Access to Employees

Linkedin now included more flexibility to manage access level/privacy settings with new administrative controls. By using this you can give access to all your employees by giving them a rights to edit/update contents they are using to interact with visitors.

3/ Linkedin Recommendation Widget

When your customer is happy and would like to recommend your products and services to other - Linkedin made it easy by introducing this widget which you can embed "recommend" button within your website for each of your services so that customers can recommend any products and services you provide.

We at CHITS UK providing professional internet marketing services to help getting potential new customers by sharing your products and services amongst majority of users.

Call us on 0844 357 8002 if you would like help planning your social media marketing strategy.

Is Social Media Marketing for Everyone?

Sat, 16 Oct 2010 15:14:00 GMT

Is Social Media Marketing for Everyone?

An increasing number of small businesses today are beginning to consider social media marketing even more essential than having a website, convinced that social media sites are the ultimate marketing tool.

It's tempting to jump on that bandwagon but look before you leap. Social media marketing could actually lose your business money if you're not cut out for it.

Will social media marketing work for you?

Ask yourself the following three questions to help identify if social media marketing could work for you:

1) Is your target market using social media sites?

This is perhaps the most essential question. If the answer is no, there's little to no reason for you to be using social media for your own marketing.

Do a little research to find out if your target demographic is using social networking websites, and if so, which ones? You don't want to waste your time on Twitter when most of your customer base is on MySpace.

2) How is your target market using social media?

It's very tempting to simply sign up for an account and begin bombarding your potential customers with information; but beware, that's NOT how social media works. Few of your potential customers will pay attention to you if you haven't put the time into figuring out how to use social media tools the way everyone else does.

If your target audience is on Twitter for instance, you will want to start with building some relationships by doing the following:

Post interesting comments on topics related to your area of expertise
Respond to other Tweets with useful, interesting or topical comments
Link to new sources of content (from your website and other industry sources for instance)
Share your personality – after all, it is about being sociable

Doing these things before you promote yourself will help establish you as a person who knows his or her stuff and is willing to share expertise.

3) Do you have the time to use social media?

If all of the above sounds exhausting to you, then you may simply not have enough time to use social media. As mentioned, it is, after all, about being social. You'll need to be able to log on regularly and spend a fair amount of time on simply creating relationships, not just promoting yourself.

Invest your online marketing budget wisely

In a recent survey by Ad-ology, small businesses said they planned to increase their spending on social networking, though most did not intend to change the amount of money they spent on online marketing overall.

If your target demographic already responds very well to email marketing, it probably isn't wise to take money away from that to put into social media.

Adopting a strategic approach to social media marketing will give a better return on your investment, rather than hopping on the bandwagon just because everyone else is doing it.

Call us on 0844 357 8002 if you would like help planning your social media marketing strategy.

Importance of Website Home Page - First Impression Counts

Sat, 16 Oct 2010 13:14:00 GMT

Importance of Website Home Page - First impression counts: Is your Internet Home fresh, convincing and reflects trust in you?

By the time you have read this a potential visitor has analysed your site and LEFT IT. For a site to interest us 13 seconds is all we give!

Read CHITS 6 free tips on how to make your home page compelling.

Concise content with headline:

Be crisp and concise! Have a great headline to grabs the visitors attention and to make them stay longer.
Linked effectively:

As your home page is entry point into your site so it should be well linked to outside pages.
Keep it new and fresh:

The web world is growing continuously. Every here and there new concepts and variations become the part of the business. So make sure that that your website should reflect accordingly. Always keep the content of your home page fresh and up to date. New arrivals (products) should have their own place and special ones should be given top most priority on the home page.
Use splash accordingly:

Flash can be used to give high impact introduction to your site. CHITS specialises in optimising index page holding the flash file tags. Images and graphics are the powerful mode of communication when they show items of interest to users, but will backfire if they show mere extravaganza or irrelevant depictions. Therefore use graphics not just to decorate your homepage but to show real content.
Show your credentials on the home page:

We understand that business on Internet is a matter of trust. We propose key items for establishing trust are testimonials, references, partners & Affiliates, guarantees, awards, case studies, evidence of a physical presence, privacy and other legal policies, professional design and error-free content.
Ultimately include search box:

You should better help users find what they need. Search is an important segment of any professional website. Make sure that your search box should be at least 25-30 characters wide, so it can search multiple words query.

CHITS create search engine friendly, appealing, unique, latest browser compatible and easily navigable websites. Call us on 0844 357 8002 to undertake anatomisation of your business for designing your Internet home.

Importance of Videos on Website

Sat, 16 Oct 2010 13:08:00 GMT

Importance of Videos on website

The number of people who watch online video could rise to one billion within the next five years, according to a study by technology research group ABI Research. This means that the study expects the number of online video viewers to quadruple by 2013.

Many web and video production companies are jumping on the video revolution bandwagon, so it is important to understand how to hire a company that builds and sells Interactive Video Websites. CHITS UK provides a complete solution of Video Website Production i.e. design, program and market your video website.

Reasons why “web video” can work for you:

Engage your target audience immediately.
Professional videos say more about you, your core messages and your products or services are communicated effectively and quickly.
Focus on the audiences your brand can pinpoint.
Visualise complex sequential processes e.g. patient journey and visit to your offices.

CHITS understand how to improve your web traffic conversion. CHITS provide comprehensive video scripting, shooting and implementation by using skilled in-house team. Why not “showcase your product now”. Call us - 0844 357 8002. We also offer professional solutions for designing, running, and monetising programmes and video channels on the web or screen networks.

Google Searches Golden Triangle - Eyetools

Sat, 16 Oct 2010 13:04:00 GMT

Eyetools, Enquiro, and Did-It uncover Search's Golden Triangle

New EyeTracking Study verifies the importance of page position and rank in both Organic and PPC search results for visibility and click through.

A joint eye tracking study conducted by search marketing firms Enquiro and Did-it and eye tracking firm Eyetools has shown that the vast majority of eye tracking activity during a search happens in a triangle at the top of the search results page indicating that the areas of maximum interest create a "golden triangle."

The first phase of the study was conducted with 50 people in Eyetools' eye tracking lab in San Francisco, California and presented panel participants with 5 distinct scenarios that would require the use of a search engine. Google was used as the search engine in all of the instances.

Key Preliminary Findings of the Study included

The key location on Google for visibility as determined by the eye activity in the study is a triangle that extends from the top of the results over to the top of the first result, then down to a point on the left side at the bottom of the "above the fold" visible results. This key area was looked at by 100 percent of the participants. In the study, this was referred to as the "Golden Triangle". Generally, this area appears to include top sponsored, top organic results and Google's alternative results, including shopping, news or local suggestions.

Visibility dropped quickly with organic rankings, starting at a high of 100% for the top listing, dropping to 85% at the bottom of the "above the fold" listings, and then dropping dramatically below the fold from 50% at the top to 20% at the bottom.

Organic Ranking Visibility

(shown in a percentage of participants looking at a listing in this location)

Rank 1 – 100%
Rank 2 – 100%
Rank 3 – 100%
Rank 4 – 85%
Rank 5 – 60%
Rank 6 – 50%
Rank 7 – 50%
Rank 8 – 30%
Rank 9 – 30%
Rank 10 – 20%

Eye scan and click through behaviour changes dramatically as users moved "below the fold" to the section of results that required scrolling down. At the top of the page, the amount of eye movement declined rapidly through the top 4 or 5 results, and then at the bottom of the screen, tends to become more consistent through to the end of the page.

In searches where top sponsored results are returned in addition to right sponsored ads, the top ads received much higher visibility, being seen by 80 to 100% of participants, as opposed to 10 to 50% of participants who looked at the side sponsored ads.

On side sponsored ads, the top ranked results received much more in the way of both eye activity and click through. About 50% of participants looked at the top ad, compared to only 10% who looked at ads in the 6, 7 or 8th location on the page.

Side sponsored ad visibility

(shown in percentage of participants looking at an ad in this location)

1 – 50%
2 – 40%
3 – 30%
4 – 20%
5 – 10%
6 – 10%
7 – 10%
8 – 10%

There seems to be a "F" shaped scan pattern, where the eye tends to travel vertically along the far left side of the results looking for visual cues (relevant words, brands, etc) and then scanning to the right if something caught the participant's attention.

These results come from an initial analysis of the results and were presented during sessions at the Search Engine Strategies conference in New York. While interesting, the study's main findings are still to come and will required detailed analysis of individual behaviour patterns.

Did It's Kevin Lee said, "At this point, we weren't too surprised at what we've seen in the study. We suspected much of this to be true prior to conducting it. However, there is tremendous value in confirming these suspicions, especially in a way that's so visually compelling. It also proves that our methodology will hold up for phase 2 of the research. On the sponsored search side, data indicates that it is the clear branding and visibility advantage offered by gaining top positions, especially Google's top sponsored links. Unfortunately, these aren't always presented with a search. Google is a little fickle in this regard."

Enquiro's Gord Hotchkiss added, "We see a marked difference in how people say they search and what they actually do. Previous research had indicated that people were considered searchers and spent some time before choosing a link. The past few studies we've done, this one included, shows that there's a huge importance placed on where the eyeballs end up on the page. Clicks happen pretty quickly. It just shows that search marketing is a real estate game. It's all about location, location, location."

Eyetools' CTO Greg Edwards also commented, "Eyetracking is the enabling tool that fills in the gaps to understand why people click or don't click — by quantifying what people consider before the decision to click or leave is made, companies can start to better anticipate and design to satisfy people's needs. Applying this in the search results arena enables companies to better plan their marketing communication and increase conversions."

This research is ongoing and the phase 1 results are highly encouraging. After further analysis is done, the results will be made available to the public through white papers. Further findings will be announced as they become available.

Importance of Landing Pages

Sat, 16 Oct 2010 12:42:00 GMT

Importance of Landing Pages: Catch me if you can?

How can you increase conversion rates and turn prospects into the customers? The answer is by building effective landing pages. Landing page is the page your website visitors arrive at after clicking on a link. It could be your home page, or any relevant site page in your site.

You need to build customised website forms that align with your marketing activities and deliver value to your prospects.

Tried and Tested Solutions

CHITS UK build websites with pages incorporating “Conversion Architecture” – this being clear call to actions, meaningful colour images and relevant content. Its the unique combination of simplicity and flexibility that ensure CHITS’ dynamic landing pages work for you.

We also weave our landing pages strategy into our online marketing solutions. All our sponsored / Pay Per Click (PPC) campaigns utilise landing pages effectively ensuring all potential visitors (Customers) are transported to a relevant page from our advert. This directly contributes to increased traffic levels and higher conversion rates. Chits UK customise campaigns to measure the effectiveness of different advertisements – this is easily achieved by adding a parameter to the linking URL. Performance and success measurements regarding the effectiveness of individual ads within Google are based on relative click-through rates.

Make your visitors have a pleasant and RELEVANT experience when coming to your site by “landing them” in precisely the place they expected to be and you want them to be.

Contact: info@chistwebsite.co.uk to enquire further about how to set up landing pages that work or sign up to our latest newsletter Chits Xpress to receive more information on this or any of our other articles.

Specialists in Internet Marketing & Professional web design for Healthcare Professionals.

Google Health is here

Sat, 16 Oct 2010 12:39:00 GMT

Google Health is Here

The search king announced Monday that consumers can now upload their medical records to Google Health, its closely-watched health information site.

"We've been talking about Google Health for a year," Marissa Mayer, the Google vice president in charge of the site, said at a press conference at the Googleplex. "It's no more just talk."

Video:Google And Your Health

Mayer said the site also lets users manage medical records online (including pharmacy prescriptions), search for information on diseases and cures and read rudimentary medical advice, such as how to lower blood pressure.

Mayer said creating a system that lets users access and manage their medical records was "not an easy initiative." Google Health requires users to send their medical records into the Google cloud, a prospect that might make some uneasy. Privacy advocates have expressed concerns about Google Health, which will store the data on Google's servers. Mayer said users will have control over who has access to their medical information.

Unlike other Google sites, Google Health will not carry ads, Mayer said.

More than a dozen Google Health partners were announced Monday. They include Walgreen, the Cleveland Clinic, Beth Israel Deaconess Medical Center, Quest Diagnostics the American Heart Association, CVS and Longs Drugs Stores

Courtesy www.forbes.com – Author Wendy Tanaka, 19th May 2008,

The Google Health announcement was part of a "factory tour" of the Internet giant's search division. Mayer said Google began overhauling its search algorithms last year to incorporate video, maps, news, books, images, products and blogs in search results. Other Google executives and engineers described the many ways Google has improved its search technologies to yield more precise search results based on where users are in the world.

About Google Health

Google Health allows you to store and manage all of your health information in one central place. And it's completely free. All you need to get started is a Google username and password.

Google believes that you own your medical records and should have easy access to them. The way we see it, it's your information; why shouldn't you control it?

Keep your doctors up-to-date
Stop filling out the same paperwork every time you see a new doctor
Avoid getting the same lab tests done over and over again because your doctor cannot get copies of your latest results
Don't lose your medical records because of a move, change in jobs or health insurance

With Google Health, you manage your health information — not your health insurance plan or your employer. You can access your information anywhere, at any time.

It's safe and secure

We believe that your health information belongs to you, and you should decide how much you share and whom you share it with. We will never sell your data. We store your information securely and privately. Check out our privacy policy to learn more.
You are in control — you choose what you want to share and what you want to keep private.

Features : With Google Health, you can:

Build online health profiles

You can enter your health conditions, medications, allergies, and lab results into your Google Health profile and you can name the profile anything you want. You can even create multiple profiles for family members or others you care for.

Import medical records from hospitals and pharmacies

Choose from a list of Google Health partners to see if your hospital or pharmacy can send copies of your medical records or prescriptions to your Google Health profile. This way, you can save an accurate history of your medical conditions, medications, and test results all in one place.

Learn about health issues and find helpful resources

Review trusted information on diseases and conditions and learn about possible medication interactions and other topics to talk your doctors about.

Search for doctors and hospitals

You can search for a doctor's name or location, find a doctor's website, get directions to a doctor's office, and save a doctor's information to your medical contacts list.

Connect to online health services

Browse the online health services directory to find services that are integrated with Google Health that can help you better manage your health needs.

For advice on Google Health and how to develop a “healthy” internet strategy please contact CHITS UK on 0844 357 8002 or info@chitswebsite.co.uk

Specialists in Internet Marketing & Professional web design for Healthcare Professionals.

Web Analytics: Desired Or Required?

Sat, 16 Oct 2010 12:33:00 GMT

Web Analytics: Desired Or Required?

Many businesses put a great deal of emphasis on website graphics and on creating a visually interesting site, but they generally don’t keep a track as to how their website is performing. Monthly in-depth website analysis reports produced by CHITS UK help you to gauge the performance of your website ensuring the maximum return on investment.

Your web analytics should give you information such as:

- Total Number of visitors (NOT HITS!)
- How many Unique Visitors visited.
- Where they come from - Referring site and search engines.
- Which page they landed – Entry URL
- Which page they exited – Exit URL
- How long they stayed on a specific page
- Visit Duration.
- Which geographical region did they arrive from - Country Profile.
- Depth of page views.

Key phrases and keywords they searched you by.

This information allows us to build a trend analysis of your visiting traffic and determine interesting facts. If the enquiries received by your website are low, then we are able to ascertain the potential causes, if a specific “Call to action” is not being utilised analytics will assist us in finding the root causes. To ensure these statistics and analysis are easily understood CHITS UK offer a monthly site plan for all their websites which includes:

- Secure Annual hosting with updates
- Quarterly / Monthly Management Site meeting (with CHITS UK Consultant)
- Free – all site text and image updates
- Web Analytics report
- Planning for the future

You can contact us at any time on:

0844 357 8002
info@chitswebsite.co.uk

From a growth perspective, website statistics tell you what’s working and what isn’t.
Statistics greatly improve Search Engine optimisation – SEO (by emphasising on missing keywords, search engine visitors etc), design and web content (by giving information about top landing and exit pages) increasing the number of potential customers visiting your site.

The best thing about analytics report by CHITS UK is that it is purely goal driven. Set the goals (like a purchase, contact or newsletter registration) and we will track to find which percent has achieved your goals.

Don’t just build it TRACK IT! IMPROVE IT! & TRACK IT again!

+ Go Back

Why your company need a Social Presence?

Mon, 23 Aug 2010 09:39:00 GMT

Why your company need a Social Presence?

Companies and industries of all sizes have a huge opportunity to grow by providing their messages and communication using Social Media. What is Social Media – this is the sharing of opinions across the web utilising various tools now successfully available. Companies such as Facebook, Linked in and You Tube are but a few who have created highly commercial and well attended platforms where users can share comments, data, files and resources.

Social Media has the power of attracting vast demographic of people. Below are some of the benefits companies associates with social media.

Inexpensive Marketing:

Businesses need only to spend very small amounts of money to leverage this media. Budgets in themselves are low, in general – the key factor is companies must allocate daily resources to maintain and update their chosen mechanism of communication.

Build Credibility:

Values of user generated feedbacks are more credible than normal company advertising & feedback. Chits provide close monitoring of your campaigns and maintain a “close watch” on the success of your brand online and its growth / demise.

Engage Customers:

Your clients require you, as their online marketers to communicate quickly and reliably – this also gives them the opportunity to give real-time feedback virtually instantly.

Viral Networking:

Users share messages & communications with friends simply & effectively.

Increase relevant traffic:

Good Social Media Planning encourages users to liaise / communicate and feedback continuously with you. This in itself becomes self perpetuating increasing relevant and good user traffic to your website. Chits incorporate social media planning as standard when executing a new social media strategy.

Enhances Brand recognition:

Build your online reputation & presence using Social Media.

CHITS UK – a professional online marketing company specialises uniquely in two major sectors –

Professional Healthcare Websites incorporating Social Media and Search Engine Optimisation
Professional Digital Websites & design – where e-Commerce and online sales are key targets within your online strategy and increasing market share is a prerequisite

Our unique services can benefit your online and offline marketing strategies with the use of social media networking & social media planning. Contact us now- email info@chistwebsite.co.uk